Is snoopy wrapping paper profitable to sell on Amazon United States?

The niche generates $98K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (39/100).

How competitive is the snoopy wrapping paper niche?

8 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in snoopy wrapping paper?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 0.6%.

When does demand for snoopy wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 20.3× the quietest.

What does it cost to enter the snoopy wrapping paper niche?

Listings span $6.12–$37.18; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.

snoopy wrapping paper

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great461.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Price range

Good$6.12–$37.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 193K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, snoopy wrapping paper is a $98K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

snoopy wrapping paper market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $90K–$121K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,638
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Hallmark58%
American Greetings28%
Peanuts3%
Berkshire Blanket3%
Dayspring3%
Concept One2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 20.3×

Open Trend

Top snoopy wrapping paper search terms

snoopy wrapping paper59K/yr +2.8%3.9% conv.
snoopy birthday bag7K/yr +9.5%4.3% conv.
snoopy wrapping paper birthday6K/yr +9.3%7.6% conv.
peanuts gift bag6K/yr -1.6%4.5% conv.
peanuts wrapping paper16K/yr +4.6%4.7% conv.
snoopy gift wrap5K/yr +41.7%2.8% conv.
snoopy birthday wrapping paper4K/yr -42.2%6.0% conv.
charlie brown wrapping paper7K/yr +10.3%4.3% conv.
snoopy christmas wrapping paper24K/yr +6.7%0.8% conv.
wrapping paper snoopy5K/yr +9.2%2.1% conv.

All search terms

Top snoopy wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Peanuts Wrapping Paper Rolls for Birthdays Easter Christmas (Set of 3 Rolls: 60 Sq. Ft. Total) Snoopy Charlie Brown Woodstock Green Blue Red

Hallmark$16.764.8★48 rev

American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for Birthday (1 Roll 30 in. x 192 in.)

American Greetings$17.004.8★72 rev

Hallmark Peanuts 13 Large Gift Bag with Tissue Paper (Rainbow Snoopy Charlie Brown Linus Lucy) for Birthdays Christmas Fans

Hallmark$7.084.9★438 rev

American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for All Occasions (1 Roll 30 in. x 192 in.)

American Greetings$16.744.8★72 rev

Hallmark Peanuts Gift Bag Bundle (2 Bags: 1 Large 13 1 XL 15) Snoopy and Woodstock for Fathers Day Birthdays Summer Camp

Hallmark$9.004.9★438 rev

Newest

by launch date

Snoopy Tote Bag Set - Bundle with Large Peanuts Reusable Tote Bag Plus Stickers More | Snoopy and Woodstock Grocery Bag for Kids Adults

Peanuts$8.955 rev

3mo ago

Snoopy Tote Bag Set - Bundle with 12x3x10 Double Sided Peanuts Tote Bag Plus Decals More | Snoopy Reusable Bag for Groceries

Peanuts$8.905 rev

3mo ago

Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Nighttime Blanket Stars Blush

Berkshire Blanket$32.6686 rev

11mo ago

Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Cuddly Dreams White

Berkshire Blanket$33.6586 rev

11mo ago

American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for Birthday (1 Roll 30 in. x 192 in.)

American Greetings$17.0072 rev

1y ago

What buyers say about snoopy wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“construction is excellent”

Strength9%

“Solid bag”

Value For Money9%

“Cute card worth getting the price is good”

Design-Overall7%

“The design was cute”

Advertised Vs Actual Product7%

“Exactly as expected”

Comfort-Overall7%

“Comfy”

Adhesion/Stickiness5%

“They have a good stick to them”

Durability5%

“and the bag was very durable and sturdy”

Soft Feel5%

“Super soft and comfortable”

Thickness5%

“Strong, thick wrap”

What buyers complain about

Size-Overall36%

“Larger than looks”

Strap/String Quality13%

“it literally ripped from the actual strap”

Durability10%

“Not durable at all”

Instructions/User Manual/Troubleshooting8%

“No instructiond for adding greeting”

Quality-Overall7%

“Not very well made”

Value For Money5%

“VERY CHEAP”

Print Quality4%

“the printed image started to fade almost immediately”

Handle Quality4%

“Handle came torned”

Adhesion/Stickiness4%

“One of the stickers arrived feeling sticky on the surface”

Material Quality2%

“Flimsy material”

Top return reasons

Size-Overall43%

Strap/String Quality16%

Value For Money5%

Advertised Vs Actual Product4%

Adhesion/Stickiness3%

Defective Material/Parts3%

Quality-Overall3%

Product Condition2%

Color2%