Is snickers protein bars profitable to sell on Amazon United States?

The niche generates $110K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (42/100).

How competitive is the snickers protein bars niche?

5 brands and 18 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in snickers protein bars?

Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Storage Temperature. The return rate is 0.0%.

When does demand for snickers protein bars peak?

Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.

What does it cost to enter the snickers protein bars niche?

Listings span $15.26–$72.48; the average listing price is $45.53 (sweet spot $15–$100). The average incumbent carries 2,273 reviews — the moat a new listing must climb.

snickers protein bars

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.53

avg listing price — sweet spot $15–$100

Price range

Incredible$15.26–$72.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,272.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$110K

$110K/yr · 90K searches

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, snickers protein bars is a $110K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 42/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

snickers protein bars market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $91K–$114K; units × avg price
Conversion rate: 2.7%
Avg BSR: #644
Page quality: 0%
Prime: 63%
Sponsored: 63%
Out of stock: 26.6%
Avg brand age: 64 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Snickers72%
Mars13%
ZAYKIR9%
Pure Protein3%
ONE2%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -10.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Open Trend

Top snickers protein bars search terms

snickers protein bars58K/yr -12.8%2.3% conv.
snickers protein10K/yr -4.7%1.9% conv.
protein snickers6K/yr +7.4%1.2% conv.
snickers high protein bars8K/yr -26.4%1.8% conv.
snickers protein bar3K/yr -4.8%1.8% conv.
mars protein bars3K/yr +6.0%2.9% conv.
snickers hi protein2K/yr +6.8%3.2% conv.

All search terms

Top snickers protein bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snickers HI-Protein Bars - 12 X 55g - Peanut Butter Flavour

Snickers$61.494.2★907 rev

Snickers - HiProtein - Crisp - 12x55g

Snickers$51.973.9★136 rev

Snickers Bars - Low Sugar High Protein Bars- White Chocolate - 12x57g 12 Count (Pack of 1)

Snickers$52.403.7★553 rev

Snickers Protein Bars 47g (Case of 18)

Mars$72.484.0★117 rev

Hi Protein Bars Nutritious Snacks to Support Energy Salted Caramel High Protein 18g Low Sugar 2g Chocolate Caramel Snack Ideal for Workout Recovery On-the-Go Energy Gym & Fitness Nutrition 57g Each 12 Bar Value Box

ZAYKIR$31.204.4★16 rev

Newest

by launch date

ZAYKIR$31.2016 rev

7mo ago

Snickarss HI-Protein Bar Chocolate Delicious Recovery Fuel for Fitness & Snacking (12 Pack White)

ZAYKIR$55.6927 rev

11mo ago

ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)

ONE$23.722,836 rev

2y ago

Snickers Bars - Low Sugar High Protein Bars- White Chocolate - 12x57g 12 Count (Pack of 1)

Snickers$52.40553 rev

2y ago

Snickers - HiProtein - Crisp - 12x55g

Snickers$51.97136 rev

3y ago

What buyers say about snickers protein bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall43%

“These bars are very delicious”

Nutritional Content21%

“Great source of healthy protein”

Flavor9%

“while the flavor is tasty”

Quality-Overall3%

“Good quality”

Ease Of Chewing/Swallowing2%

“Very chewy”

Texture/Consistency-Overall1%

“The texture is good, its satisfying, and it makes for an easy snack or quick on-the-go option”

Sweetness1%

“They will satisfy any sweet cravings”

Blood Sugar Level1%

“They have low sugar content”

Value For Money1%

“Great value for the money”

Size-Overall1%

“Perfect size, too”

What buyers complain about

Taste-Overall15%

“not pleasant to taste”

Ease Of Chewing/Swallowing9%

“It is chewy”

Storage Temperature6%

“store in a cool place or refrigerator”

Nutritional Content5%

“Not a big fan of protein bars typically”

Hard Feel5%

“is really hard”

Advertised Vs Actual Product4%

“Not as advertised”

Flavor4%

“Not really flavorful to my likings”

Sweetness3%

“Not as sweet”

Texture/Consistency-Overall3%

“texture are both terrible”

Value For Money3%

“Very expensive”

Top return reasons

Taste-Overall40%

Flavor16%

Storage Temperature10%

Ingredients-Overall5%

Smell5%

Hard Feel3%