Is smoothie straw profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.6%. Flapen's verdict: Launch it (58/100).

How competitive is the smoothie straw niche?

16 brands and 29 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in smoothie straw?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.0%.

When does demand for smoothie straw peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the smoothie straw niche?

Listings span $5.44–$16.03; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 5,548 reviews — the moat a new listing must climb.

smoothie straw

Launch it

A $1.1M/yr market growing +33.6% this quarter with returns at 1.0% — clears our launch bar.

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 843K searches

Growth

Good+33.6%

90-day search growth — must beat 0% to launch

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.69

avg listing price — sweet spot $15–$100

Review moat

Bad5,547.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.44–$16.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, smoothie straw is a $1.1M/yr Amazon United States market (843K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

smoothie straw market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $969K–$1.2M; units × avg price
Conversion rate: 13.5%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.3%
Avg brand age: 47 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

24%

CVNDKN30%
TOMNK17%
HIWARE10%
SONGNASS8%
Fiesta First7%
Vinaco5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +33.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top smoothie straw search terms

smoothie straws298K/yr +15.9%9.3% conv.
jumbo straws74K/yr +68.7%5.9% conv.
milkshake straws81K/yr +30.1%8.6% conv.
slushie straws31K/yr +172.6%7.2% conv.
large straws39K/yr +50.8%7.2% conv.
smoothie straws disposable43K/yr +11.4%9.4% conv.
wide straws35K/yr +41.7%7.4% conv.
thick straws35K/yr +46.5%6.7% conv.
big straws28K/yr +49.9%7.0% conv.
smoothie straw24K/yr +17.1%7.4% conv.

All search terms

Top smoothie straw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100 Pcs Jumbo Smoothie Straws Colorful Disposable Wide-mouthed Large Straw.

CVNDKN$9.944.8★11,756 rev

Tomnk 120 Pack Smoothie Straws 10.3 Inches Straws Disposable Milkshake Plastic Straws in Assorted Bright Colors

TOMNK$10.084.7★8,876 rev

[Angled Tips] 8 Pcs Reusable Jumbo Wide Boba Straws & Smoothie Straws Multi Colors Reusable Straw BPA FREE Food-Grade Tritan Plastic Straw for Bubble Tea(Tapioca Boba Pearls) Milkshakes w/ 2 Brushes

HIWARE$5.444.8★26,151 rev

100PCS Jumbo Smoothie Straws (0.4 Diameter X8.3Long) Colorful Disposable Plastic Large Wide-mouthed Straw

SONGNASS$9.934.8★575 rev

Fiesta First 10 EXTRA WIDE Long Reusable Hard Plastic Drinking Straws + Cleaning Brush - Fat Thick Large Jumbo Straws for Smoothies Milkshakes Thick Drinks - Assorted - Dishwasher Safe BPA Free

Fiesta First$9.824.7★2,342 rev

Newest

by launch date

Tomnk 50 Pack Smoothie Straws 10.3 Inches Straws Disposable Milkshake Plastic Straws in Assorted Bright Colors

TOMNK$6.538,876 rev

7mo ago

Tomnk 140 Pack Smoothie Straws 8.25 Inches Straws Disposable Milkshake Plastic Straws in Assorted Bright Colors

TOMNK$9.448,876 rev

7mo ago

YAOSHENG [100 counts] Multicolor Drinking Straws Jumbo Smoothie Straws Boba Straws Disposable Drinking straws (0.43 wide 9.06 long)

YAOSHENG$10.16128 rev

1y ago

NiHome 6-Pack Extra Wide Reusable Bent Silicone Straws for Boba Smoothies Bubble Tea Bent Straws Eco-Friendly & Colorful for Thick Drinks Dishwasher Safe Customizable Length 2 Brushes

NiHome$9.84718 rev

2y ago

100PCS Jumbo Smoothie Straws (0.4 Diameter X8.3Long) Colorful Disposable Plastic Large Wide-mouthed Straw

SONGNASS$9.93575 rev

3y ago

What buyers say about smoothie straw

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality and easy clean”

Size-Overall14%

“Great size”

Color11%

“Colors are super vibrant”

Thickness7%

“Thick”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning6%

“nice to have cleaners as part of the kit”

Durability6%

“durable”

Strength6%

“These straws are sturdy”

Value For Money5%

“Great product and reasonable price”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall38%

“too big”

Thickness12%

“Very thick”

Color5%

“I got some dull colors that arent fun and bright”

Strength3%

“I thought they would be flimsy plastic”

Dishwasher Safe3%

“Have gone through the dishwasher bunch”

Quality-Overall2%

“They are very cheap”

Smell2%

“they stunk of perfume-like smell”

Functionality-Overall2%

“they don't work anymore so keep that in mind if that's what you're buying them for”

Product Condition2%

“Possibly used”

Rusts/Corrodes2%

“A brand-new stainless product should not have corrosion immediately”

Top return reasons

Size-Overall72%

Value For Money6%

Advertised Vs Actual Product5%

Material Quality3%

Color2%

Thickness2%

Functionality-Overall1%

Quality-Overall1%

Strength1%

Ease Of Use1%

Common questions

Is smoothie straw profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.6%. Flapen's verdict: Launch it (58/100).
How competitive is the smoothie straw niche?: 16 brands and 29 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in smoothie straw?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.0%.
When does demand for smoothie straw peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the smoothie straw niche?: Listings span $5.44–$16.03; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 5,548 reviews — the moat a new listing must climb.