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Smoky Quartz

Maybe

Products sell for $31.50 on average, inside the sweet spot. But demand is soft, at -11.4% this quarter, so Smoky Quartz is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$134K/yr152K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
41%top-5 click share · 25 brands · 28 sellers

Flapen Score

Smoky Quartz against its category

The dotted line is the Health & Household average. Past it, Smoky Quartz is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoky Quartz market on Amazon at a glance

Shoppers on Amazon United States searched for Smoky Quartz 152K times last year and spent an estimated $134K. The top 5 brands take 54% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
2.8%
Market size, estimated
$134Ka year
Top search term
smoky quartz66K searches a year

02 · Price

A sale here is worth $31.50.

Listings sell for $31.50 on average, from $5.66 to $318.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.50 that is $3K to $8K a year per listing.

Average price
$31.50inside the $15 to $100 sweet spot
Price range
$5.66–$318.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,499 within Healing Crystals. It carries 419 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#1,499in Healing Crystals
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Smoky Quartz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

28

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

41%

Top 20: 83%

Open market

42%

  • Brand 117%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Smoky Quartz search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Smoky Quartz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoky quartz66K/yr
  • smoky quartz necklace24K/yr
  • smoky quartz crystal27K/yr
  • smoky quartz jewelry20K/yr
  • smokey quartz7K/yr
  • cuarzo ahumado9K/yr

Reviews and returns

What reviews say buyers love and hate about Smoky Quartz

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“the stones are pretty big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smoky Quartz questions

Answered from the same tracked data.