smoky quartz
Worth a lookShows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list.
Avg price
Incredible$31.50avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great418.89avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 152K searches
Price range
Okay$5.66–$318.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, smoky quartz is a $134K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
smoky quartz market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $126K–$158K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,499
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 5.1%
- Avg brand age
- 48 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
28
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
41%
Top 20: 83%
Open market
42%
- Erliway17%
- MINERALUNIVERSE14%
- Amazing Gemstone10%
- JewelryPalace6%
- WUYOUSHI6%
- ElisaJewelryArt4%
Demand
Weekly Amazon search volume, last 23 weeks — -11.4% search growth over the last 90 days.Top smoky quartz search terms
- smoky quartz66K/yr
- smoky quartz necklace24K/yr
- smoky quartz crystal27K/yr
- smoky quartz jewelry20K/yr
- smokey quartz7K/yr
- cuarzo ahumado9K/yr
Top smoky quartz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MINERALUNIVERSE 1/2 LB Smoky Quartz Rough Stones - Bulk Smoky Quartz Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing
MINERALUNIVERSE$11.284.6★158 rev
Smoky Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$5.964.2★126 rev
WUYOUSHI 1PCS Smoky Quartz Natural Crystal Towers2.75-3.54 Healing Crystal Wand 6 Faceted Chakra Reiki Meditation Therapy
WUYOUSHI$9.844.7★91 rev
Amazing Gemstone Smoky Quartz Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)
Amazing Gemstone$5.664.3★34 rev
JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8
JewelryPalace$26.464.5★312 rev
Newest
by launch date
DUQGUHO Smoky Quartz Crystals Healing Crystal Stones Set Natural Crystals Bulk Irregular Stones 0.45 lbs
DUQGUHO$14.45917 rev
Anima Premium Protection Healing Crystals Set for Energy Shielding - Large Raw Obsidian Black Tourmaline Labradorite Smoky Quartz & Selenite Bar - Wooden Gift Box and Guide Booklet Included
Anima$25.63231 rev
BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry
BONNY BOXX$7.681,403 rev
Erliway Smoky Quartz Healing Crystal Stones 1.25-2.0 Large Reiki Healing Gemstones Natural Tumbled Polished Stones for Energy Witchcraft Therapy Meditation
Erliway$5.9412 rev
Smoky Quartz Crystal Cluster Large Quartz Crystal Cluster Natural Healing Stones Crystal Quartz Cluster Natural Crystal Quartz Stones for Relaxation Crystal Quartz Cluster
DUKIZA$32.9023 rev
Trending
90-day click momentum
ElisaJewelryArt Natural Raw Point Smoky Quartz Crystal Pendant Necklace | Handmade Genuine Gemstone Necklace with Black Onyx Beads & Hematite Spacers | Adjustable Unisex Grounding Jewelry Gift
ElisaJewelryArt$33.995.0★
Natural Smoky Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Scorpio Zodiac Chakra Crystal | Grounding Protection Calm Energy Brown Crystal Necklace Gift for Women & Men
ElisaJewelryArt$39.005.0★
BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry
BONNY BOXX$7.684.5★
Shop LC 925 Sterling Silver Smoky Quartz Ring for Women Size - 7
SHOP LC DELIVERING JOY$19.814.3★
JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8
JewelryPalace$26.464.5★
What buyers say about smoky quartz
What buyers praise and complain about, mined from review topics.What buyers love
“a good quality ring”
“Great for the price smoky quartz”
“The colors are perfect, very sturdy & great price”
“Fits”
“Exactly as advertised”
“great gift”
“Solid”
“Beautiful stone”
“Nice energy”
“Brown Ring lovely”
What buyers complain about
“the stones are pretty big”
“Broke after about two months”
“I was not happy as the quartz should be more brown for the smoky”
“not well made”
“The chain is a mess”
“Product picture doesnt reflect product actual color”
“Absolutely not worth the price for a basic quartz point”
“This was a tiny stone at best”
“Clasp is too small to open”
“Defective”
Top return reasons
Common questions
- Is smoky quartz profitable to sell on Amazon United States?
- The niche generates $134K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the smoky quartz niche?
- 25 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in smoky quartz?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 1.1%.
- What does it cost to enter the smoky quartz niche?
- Listings span $5.66–$318.73; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.