Is smokers toothpaste profitable to sell on Amazon United States?

The niche generates $4.6M/yr across 9 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (46/100).

How competitive is the smokers toothpaste niche?

2 brands and 23 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smokers toothpaste?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.3%.

When does demand for smokers toothpaste peak?

Demand peaks in May–Jun–Aug–Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the smokers toothpaste niche?

Listings span $7.52–$13.30; the average listing price is $10.34 (sweet spot $15–$100). The average incumbent carries 8,592 reviews — the moat a new listing must climb.

smokers toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$4.6M

$4.6M/yr · 2.8M searches

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.34

avg listing price — sweet spot $15–$100

Review moat

Bad8,592.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.52–$13.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, smokers toothpaste is a $4.6M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

smokers toothpaste market data

Units sold / yr: 400K–500K; avg 50,000–60,000/product
Revenue / yr: $4.1M–$5.2M; units × avg price
Conversion rate: 15.9%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Marvis93%
REMBRANDT7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 2.9×

Open Trend

Top smokers toothpaste search terms

marvis toothpaste1.4M/yr -10.7%15.0% conv.
marvis324K/yr -5.0%9.7% conv.
marvis whitening toothpaste467K/yr -42.8%16.2% conv.
rembrandt toothpaste78K/yr +18.8%30.2% conv.
toothpaste marvis50K/yr -0.3%17.6% conv.
mavis toothpaste whitening59K/yr -22.5%17.2% conv.
rembrandt toothpaste whitening82K/yr -9.0%23.3% conv.
marvis toothpaste whitening54K/yr -22.3%8.8% conv.
marvis whitening mint toothpaste54K/yr -49.3%11.5% conv.
marvis travel size toothpaste24K/yr +26.3%8.5% conv.

All search terms

Top smokers toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvis Whitening Mint Toothpaste 3.8 Ounce (Pack of 1)

Marvis$13.304.4★17,853 rev

Marvis Classic Strong Mint Toothpaste 3.8 oz (Pack of 1)

Marvis$9.904.5★6,965 rev

Marvis Whitening Mint Toothpaste 1.3 oz

Marvis$7.524.4★17,853 rev

Marvis Jasmin Mint Toothpaste 3.8 oz(Pack of 1)

Marvis$10.294.4★5,998 rev

Marvis Aquatic Mint Toothpaste 3.8 oz

Marvis$9.964.6★2,792 rev

Newest

by launch date

Rembrandt Deeply White + Peroxide Whitening Toothpaste Peppermint Flavor 3.5-Ounce (Pack of 2) (Packaging may Vary)

REMBRANDT$10.396,694 rev

7y ago

REMBRANDT Intense Stain Whitening Toothpaste With Fluoride Removes Tough Stains Rehardens And Strengthens Enamel 3.5 Ounce - (Pack of 2)

REMBRANDT$10.6912,738 rev

10y ago

Marvis Amarelli Licorice Toothpaste 3.86 oz

Marvis$10.753,256 rev

14y ago

Marvis Cinnamon Mint Toothpaste 3.8 oz

Marvis$10.243,181 rev

21y ago

Marvis Classic Strong Mint Toothpaste 3.8 oz (Pack of 1)

Marvis$9.906,965 rev

22y ago

What buyers say about smokers toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Cleansing16%

“cleans good as well”

Value For Money10%

“WORTH THE PRICE”

Tooth Brightening9%

“Keeps teeth white”

Breathability7%

“Great breath”

Texture/Consistency-Overall6%

“The texture is smooth”

Smell6%

“Very cool scent”

Ease Of Cleaning3%

“Perfect clean”

Size-Overall2%

“Great, decent size if you wanted to try it out”

Advertised Vs Actual Product2%

“Exactly as seen on photos”

What buyers complain about

Value For Money33%

“Expensive”

Functionality-Overall11%

“actually not delivering results”

Size-Overall9%

“The tubes got smaller”

Color6%

“my teeth started turning yellow”

Quality-Overall6%

“Poor quality containers”

Smell5%

“it doesnt really smell like anything”

Durability4%

“However, the tube split open after about 1.5 months of use”

Advertised Vs Actual Product4%

“doesnt do what it claims”

Product Condition2%

“Item came with visible previous usage”

Strength2%

“Not strong enough”

Top return reasons

Product Condition29%

Advertised Vs Actual Product18%

Size-Overall13%

Value For Money8%

Functionality-Overall7%

Defective Material/Parts6%