Is smith brothers cough drops profitable to sell on Amazon United States?

The niche generates $925K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (39/100).

How competitive is the smith brothers cough drops niche?

2 brands and 58 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smith brothers cough drops?

Top complaints mined from reviews: Taste-Overall, Value For Money, Cough Relief. The return rate is 0.0%.

When does demand for smith brothers cough drops peak?

Demand peaks in Feb–Mar; the busiest month runs 2.3× the quietest.

What does it cost to enter the smith brothers cough drops niche?

Listings span $1.71–$13.52; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 7,215 reviews — the moat a new listing must climb.

smith brothers cough drops

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$925K

$925K/yr · 558K searches

Review moat

Bad7,214.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad$6.75

avg listing price — sweet spot $15–$100

Growth

Bad-40.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$1.71–$13.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, smith brothers cough drops is a $925K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

smith brothers cough drops market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 24.6%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Luden's83%
Pine Bros.17%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Open Trend

Top smith brothers cough drops search terms

ludens wild cherry cough drops160K/yr -31.5%33.9% conv.
ludens cough drops112K/yr -43.2%19.2% conv.
ludens71K/yr -24.6%20.6% conv.
pine bros cough drops46K/yr -51.0%17.1% conv.
pine brothers cough drops33K/yr -59.0%14.7% conv.
smith brothers cough drops32K/yr -48.6%1.7% conv.
ludens cherry cough drops16K/yr -36.9%24.7% conv.
pine bros12K/yr -36.9%12.6% conv.
pine brothers soft cough drops cherry11K/yr -46.0%13.1% conv.
pine bros cherry soft cough drops8K/yr -57.3%13.0% conv.

All search terms

Top smith brothers cough drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count

Luden's$4.344.8★18,313 rev

Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count Pack of 2

Luden's$8.634.8★18,313 rev

Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count

Luden's$7.744.8★18,313 rev

Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count

Luden's$5.434.8★1,477 rev

Ludens Throat Drops Wild Cherry 30 Drops

Luden's$1.714.7★11,714 rev

Newest

by launch date

Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)

Pine Bros.$7.0067 rev

6mo ago

Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count

Luden's$7.7418,313 rev

8mo ago

Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count

Luden's$8.635,962 rev

8mo ago

Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Elderberry)

Pine Bros.$7.03190 rev

2y ago

Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 75 Count

Luden's$4.515,962 rev

4y ago

What buyers say about smith brothers cough drops

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“They taste so yummy”

Cough Relief19%

“Helps coughing”

Flavor11%

“Best flavor”

Quality-Overall7%

“Excellent quality”

Value For Money6%

“Good price”

Soothing Effect5%

“start soothing right away”

Moist/Dry3%

“helped my dry mouth”

Advertised Vs Actual Product2%

“Does the job”

Sweetness2%

“I've also been known to have one because after dinner I want something sweet”

Sinus Relief1%

“Great taste, helped my throat feel better”

What buyers complain about

Taste-Overall16%

“the taste is so foul that I bought another brand”

Value For Money11%

“a bit too expensive”

Cough Relief10%

“Absolutely ineffective as a Cough Drop”

Flavor5%

“Pricey and a bit weak on flavor”

Size-Overall5%

“the Pine Brothers cough drops are even smaller absolutely tiny”

Sweetness3%

“Less Effective Than the Sugar Version”

Hard Feel2%

“Just Hard Candy”

Pain Relief-Overall2%

“make it sore”

Moist/Dry2%

“the cough drops were super dry”