Smile Toothpaste

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

12.3%

Market size, estimated

$5.3Ma year

Top search term

hello toothpaste1.2M searches a year

Listings sell for $14.44 on average, from $4.35 to $29.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $14.44 that is $181K to $217K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$4.35–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$181K–$217K

Returns

0.4%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #164 within Toothpaste. It carries 10,848 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#164in Toothpaste

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

10,848per listing

Listings tracked

21

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months