Smile Kit
FailShoppers spend an estimated $4K a year here, so Smile Kit is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $4K/yr19K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 69 sellers
Flapen Score
Smile Kit against its category
The dotted line is the Health & Household average. Past it, Smile Kit is stronger. Inside it, weaker.
Market
The Smile Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Smile Kit 19K times last year and spent an estimated $4K. The top 5 brands take 76% of clicks. Demand peaks in Apr–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $4Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- smile kit11K searches a year
02 · Price
A sale here is worth $20.92.
Listings sell for $20.92 on average, from $7.12 to $34.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.92 that is $0 to $2K a year per listing.
- Average price
- $20.92inside the $15 to $100 sweet spot
- Price range
- $7.12–$34.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #78 within Teeth Whitening. It carries 7,726 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #78in Teeth Whitening
- Average rating
- 3.79 starsAmazon United States average 4.42 stars
- Average reviews
- 7,726per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Smile Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hismile v34 Colour Corrector Tooth Stain Concealer Teeth Whitening Booster Purple Toothpaste Color Correcting Technology V34 Tooth Colour Corrector
- Price
- $17.04
- Rating
- 3.4/5
- Reviews
- 72,926
- Age
- 4y ago

MySmile Teeth Whitening Strips Hydroxyapatite-Infuse White Strips Non-Sensitive Tooth Whitener with Soothing Natural Ingredients Enamel-Safe Residue-Free Non-Slip (28 Count)
- Price
- $16.24
- Rating
- 4.1/5
- Reviews
- 754
- Age
- 8mo ago

iSmile Teeth Whitening Kit - LED Light 35% Carbamide Peroxide (3) 3ml Gel Syringes (1) Remineralization Gel and Tray.
- Price
- $22.43
- Rating
- 4.3/5
- Reviews
- 28,259
- Age
- 7y ago

Ktintar Purple Teeth Whitening Strips 10 Treatments 20 Strips
- Price
- $19.25
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 2mo ago

Teeth Whitening Strips 14 Treatments Enamel Safe for Sensitive Tooth Whitens Teeth Purple Whitening Strips Removes Yellow Stains & Bad Breath - Effective Color Correction for a Brighter Smile
- Price
- $17.26
- Rating
- 3.8/5
- Reviews
- 586
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
- Price
- $18.81
- Rating
- 3.4/5
- Reviews
- 383
- Age
- 3mo ago

DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 4,781
- Age
- 3mo ago

Ktintar Purple Teeth Whitening Strips 10 Treatments 20 Strips
- Price
- $19.25
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 2mo ago

Purple Whitening Strips Teeth Whitening Strips Removes Yellow Stains & Bad Breath Enamel Safe for Sensitive Tooth Whitens Teeth Tooth Whitener with Non-Slip Dry Strip Technology (1 S)
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Purple Teeth Whitening Strips - 28 Count Enamel Safe Removes Yellow Stains & Bad Breath Non-Slip Dry Strip Mint Color Correcting Whitening Strips for Sensitive Teeth
- Price
- $18.77
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 3mo ago
Newest
by launch date
Ktintar Purple Teeth Whitening Strips 10 Treatments 20 Strips
- Price
- $19.25
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 2mo ago

Purple Teeth Whitening Strips - 28 Count Enamel Safe Removes Yellow Stains & Bad Breath Non-Slip Dry Strip Mint Color Correcting Whitening Strips for Sensitive Teeth
- Price
- $18.77
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 3mo ago

DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 4,781
- Age
- 3mo ago

Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
- Price
- $18.81
- Rating
- 3.4/5
- Reviews
- 383
- Age
- 3mo ago

Purple Teeth Whitening Strips Gentle Daily for Surface Stain Reduction & Natural Shine Portable for Home or On-The-Go Use
- Price
- $15.97
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
69
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
20%
- HISMILE27%
- MySmile21%
- Ktintar12%
- iSmile Whitening9%
- Orrhomi8%
- HZHZMOR4%
Demand
Smile Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Smile Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smile kit11K/yr
- smilekit5K/yr
- smile kit teeth whitening3K/yr
- smile kits623/yr
Reviews and returns
What reviews say buyers love and hate about Smile Kit
We read the reviews and the return reasons for every product selling here.
“Not good results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smile Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









