Smile Guard Oral Defense Chews

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +732.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+732.1%

Conversion, latest week

5.9%

Market size, estimated

$113Ka year

Top search term

smile guard oral defense chews27K searches a year

Listings sell for $25.46 on average, from $9.63 to $59.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.46 that is $6K to $13K a year per listing.

Average price

$25.46inside the $15 to $100 sweet spot

Price range

$9.63–$59.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #430 within Breath Fresheners. It carries 2,131 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#430in Breath Fresheners

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

2,131per listing

Listings tracked

13

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

41 months