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Smile.amazon

Maybe

Shoppers spend an estimated $10.8M a year here. But the top 5 brands take 100% of clicks, so Smile.amazon is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$10.8M/yr3.4M searches / yr
90-day growth
-3.4%search demand this quarter
Competition
83%top-5 click share · 4 brands · 36 sellers

Flapen Score

Smile.amazon against its category

The dotted line is the Health & Household average. Past it, Smile.amazon is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smile.amazon market on Amazon at a glance

Shoppers on Amazon United States searched for Smile.amazon 3.4M times last year and spent an estimated $10.8M. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.8M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
11.4%
Market size, estimated
$10.8Ma year
Peak month
May1.9× the quietest month
Top search term
smile.amazon980K searches a year

02 · Price

A sale here is worth $27.66.

Listings sell for $27.66 on average, from $9.86 to $47.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 50,000 to 60,000 of them. At $27.66 that is $1.4M to $1.7M a year per listing.

Average price
$27.66inside the $15 to $100 sweet spot
Price range
$9.86–$47.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
50,000–60,000
Revenue per listing a year
$1.4M–$1.7M
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Antioxidants. It carries 9,498 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Antioxidants
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
9,498per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Smile.amazon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 32%
  • Brand 42%

Demand

Smile.amazon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Smile.amazon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smile.amazon980K/yr
  • preservision areds 2656K/yr
  • areds2 preservision361K/yr
  • areds 2259K/yr
  • amazon smile224K/yr
  • preservision206K/yr
  • areds2 preservision 240 softgels98K/yr
  • areds120K/yr
  • areds274K/yr
  • areds 2 formula for macular degeneration129K/yr

Reviews and returns

What reviews say buyers love and hate about Smile.amazon

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“After a few days I got abdominal pains”
A buyer, on “Side Effects”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Smile.amazon questions

Answered from the same tracked data.