Smelling Salts

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-33.6%

Conversion, latest week

6.2%

Market size, estimated

$3.4Ma year

Peak month

January1.9× the quietest month

Top search term

smelling salts2.1M searches a year

Listings sell for $19.05 on average, from $10.06 to $38.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $19.05 that is $152K to $191K a year per listing.

Average price

$19.05inside the $15 to $100 sweet spot

Price range

$10.06–$38.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$152K–$191K

Returns

0.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 48.3% of listings are out of stock. The average listing ranks #245 within Endurance & Energy. It carries 3,478 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

48.3%

Average rank

#245in Endurance & Energy

Average rating

3.71 starsAmazon United States average 4.42 stars

Average reviews

3,478per listing

Listings tracked

27

23 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

23

Successful launches

11Amazon's first-year sales bar

Average brand age

72 months