smell training kit
Worth a lookShows a sweet-spot price point ($26.85 avg), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Avg price
Incredible$26.85avg listing price — sweet spot $15–$100
Price range
Incredible$15.30–$49.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good866.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$218K$218K/yr · 92K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, smell training kit is a $218K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
smell training kit market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $161K–$215K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 6.3%
- Avg brand age
- 59 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- MOXE47%
- NeilMed26%
- scentful7%
- Healhaler7%
- The Smell Project6%
- Netrca4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top smell training kit search terms
- smell training kit for loss of smell20K/yr
- smell retraining kit13K/yr
- olfactory training kit smell loss4K/yr
- smell training kit10K/yr
- olfactory training kit4K/yr
- restore smell and taste2K/yr
- scent training kit3K/yr
- moxe smell training kit4K/yr
- olfactory3K/yr
- smell training3K/yr
Top smell training kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NeilMed Smell Restore - All Natural Smell Training Kit with 4 Separate Essential Oil Inhalers. Eucalyptus Rose Lemon and Clove
NeilMed$20.034.3★261 rev
MOX Smell Training Kit Made in USA 8 Essential Oils Olfactory Regeneration Helps Restore Sense of Smell Natural Therapy for Smell Loss (Phase 1 & Phase 2 Bundle)
MOXE$34.674.2★900 rev
MOXE Scent Training Kit Made in USA 4 Essential Oils Olfactory Regeneration Helps Restore Sense of Scent Natural Therapy for Anosmia Lemon Rose Clove Eucalyptus Guidebook Personal Log
MOXE$24.634.1★2,472 rev
MOX Nasal Inhalers Bundle 8 Essential Oils 100% Pure and Undiluted Therapeutic Grade No-Mess Portable Aromatherapy Includes Eucalyptus Peppermint Lavender Wintergreen Made in USA - Pack of 8
MOXE$19.624.2★4,299 rev
Scentful Smell Training Kit Smell Retraining Therapy Restore Sense of Smell and Taste Made in the USA with 4 Organic Essential Oils
scentful$15.304.2★207 rev
Newest
by launch date
Smell Training Kit Restore Sense of Smell and Taste 8 Unique Scents Made in The USA
Healhaler$22.0333 rev
Smell Training Kit for Loss of Smell - 8 Essential Oils Therapy Olfactory Training with Lemon Clove Eucalyptus Rose - Natural Smell Retraining Kit for Sense of Smell Anosmia Support
Netrca$28.012 rev
SensaMetrix Smell Training System 10 Fragrance Odor Training Kit
Sensametrix$49.7111 rev
MOX Nasal Inhalers Bundle 8 Essential Oils 100% Pure and Undiluted Therapeutic Grade No-Mess Portable Aromatherapy Includes Eucalyptus Peppermint Lavender Wintergreen Made in USA - Pack of 8
MOXE$19.624,299 rev
Wild Essentials Smell Training Kit Nasal Inhalers Made in The USA Pure Essential Oils Olfactory Therapy Loss of Smell Aromatherapy All Natural
mEssentials$19.72124 rev
Trending
90-day click momentumSmell Training Kit for Loss of Smell - 8 Essential Oils Therapy Olfactory Training with Lemon Clove Eucalyptus Rose - Natural Smell Retraining Kit for Sense of Smell Anosmia Support
Netrca$28.015.0★
NeilMed Smell Restore - All Natural Smell Training Kit with 4 Separate Essential Oil Inhalers. Eucalyptus Rose Lemon and Clove
NeilMed$20.034.3★
Scentful Smell Training Kit Smell Retraining Therapy Restore Sense of Smell and Taste Made in the USA with 4 Organic Essential Oils
scentful$15.304.2★
SensaMetrix Smell Training System 10 Fragrance Odor Training Kit
Sensametrix$49.713.4★
MOXE Scent Training Kit Made in USA 4 Essential Oils Olfactory Regeneration Helps Restore Sense of Scent Natural Therapy for Anosmia Lemon Rose Clove Eucalyptus Guidebook Personal Log
MOXE$24.634.1★
What buyers say about smell training kit
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance”
“Keep working at this”
“This definitely works as advertised”
“The build quality of the kit is excellent”
“Excellent inhalers”
“Great for washing open wounds”
“Product was very nice and compact”
“was super easy to use”
“Natural and Safe”
“Made in the USA”
What buyers complain about
“5.5 of the smells smell artificial”
“It doesn't work”
“Complete waste of money”
“The rest of the set dried a few weeks later”
“I have no sense of taste or smell”
“No instructions or logs included”
“Not strong enough”
“I have a long history of allergies”
“I am disappointed with the quality compared to the price”
Top return reasons
Common questions
- Is smell training kit profitable to sell on Amazon United States?
- The niche generates $218K/yr across 10 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the smell training kit niche?
- 8 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in smell training kit?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 1.1%.
- When does demand for smell training kit peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the smell training kit niche?
- Listings span $15.30–$49.71; the average listing price is $26.85 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.