smart toothbrush
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Avg price
Great$77.52avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$433K$433K/yr · 336K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$9.81–$289.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,459.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, smart toothbrush is a $433K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
smart toothbrush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $620K–$775K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 14.4%
- Avg brand age
- 35 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
98
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
10%
- usmile37%
- Oral-B37%
- Feno5%
- Aquasonic4%
- Colgate4%
- ELOTAME3%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×
Top smart toothbrush search terms
- smart toothbrush65K/yr
- usmile42K/yr
- hum toothbrush39K/yr
- oral b genius28K/yr
- oral b genius x39K/yr
- usmile toothbrush20K/yr
- oral b genius x electric toothbrush14K/yr
- colgate hum14K/yr
- smart toothbrush with app8K/yr
- oral-b genius x12K/yr
Top smart toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Genius X Limited Rechargeable Electric Toothbrush with 1 Replacement Brush Head Travel Case Midnight Black
Oral-B$85.694.4★9,562 rev
usmile C10 Portable Water Flosser for Travel 95-Day Battery 4 Modes 360 Nozzle 180ml Tank IPX7 Waterproof Dentist-Recommended for Braces Implants & Sensitive Gums (Blue)
usmile$61.794.5★1,224 rev
usmile Y10 PRO Rechargeable Electric Toothbrush with Smart Display Missed Spot Detection Pressure Sensor 180-Day Battery Life IPX8 Waterproof Travel-Friendly with 2 Brush Heads
usmile$78.374.4★326 rev
Oral-B Genius X Limited Rechargeable Electric Toothbrush with 1 Replacement Brush Head Travel Case White
Oral-B$82.244.4★9,562 rev
Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable
Feno$276.073.9★194 rev
Newest
by launch date
yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.06144 rev
ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable
ELOTAME$29.7633 rev
usmile C30 Cordless Water Flosser 300ml Large Tank 5 Pressure Levels Deep Clean S-Shaped Nozzles for Braces & Sensitive Gums USB-C Rechargeable IPX7 Waterproof Portable Travel & Home Use(Pink)
usmile$69.44144 rev
usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (Blue)
usmile$38.94325 rev
usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (White)
usmile$40.37325 rev
Trending
90-day click momentumusmile C30 Cordless Water Flosser 300ml Large Tank 5 Pressure Levels Deep Clean S-Shaped Nozzles for Braces & Sensitive Gums USB-C Rechargeable IPX7 Waterproof Portable Travel & Home Use(Pink)
usmile$69.444.8★
ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable
ELOTAME$29.763.2★
yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.064.3★
usmile C10 Portable Water Flosser for Travel 95-Day Battery 4 Modes 360 Nozzle 180ml Tank IPX7 Waterproof Dentist-Recommended for Braces Implants & Sensitive Gums(Purple)
usmile$62.634.5★
usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (Blue)
usmile$38.944.6★
What buyers say about smart toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is great”
“Excellent value”
“Easy charging”
“Easy to hold”
“My teeth are whiter as well”
“cleans really nicely”
“Battery life is long”
“As described”
“so clean”
“mine performs well”
What buyers complain about
“Charging issues”
“Broke Quickly”
“Bad Battery Life”
“Bad quality”
“Expensive”
“Difficult to use”
“Does not clean”
“Cord is too short”
“But it hardly works”
“Handle badly designed”
Top return reasons
Common questions
- Is smart toothbrush profitable to sell on Amazon United States?
- The niche generates $433K/yr across 40 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the smart toothbrush niche?
- 13 brands and 98 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in smart toothbrush?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.2%.
- When does demand for smart toothbrush peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the smart toothbrush niche?
- Listings span $9.81–$289.52; the average listing price is $77.52 (sweet spot $15–$100). The average incumbent carries 9,460 reviews — the moat a new listing must climb.