Is smart food scale profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the smart food scale niche?

7 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in smart food scale?

Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.8%.

When does demand for smart food scale peak?

Demand peaks in Jan–Apr–May; the busiest month runs 2.2× the quietest.

What does it cost to enter the smart food scale niche?

Listings span $11.83–$72.64; the average listing price is $31.63 (sweet spot $15–$100). The average incumbent carries 125,950 reviews — the moat a new listing must climb.

smart food scale

Worth a look

Shows a sweet-spot price point ($31.63 avg), but a deep review moat (125,950 avg reviews) keeps it on the watch list.

Avg price

Incredible$31.63

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$72.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 587K searches

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Review moat

Bad125,949.88

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, smart food scale is a $1.2M/yr Amazon United States market (587K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

smart food scale market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 6.2%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Etekcity76%
Cosori6%
MrOwner5%
KUAIVO5%
Greater Goods4%
Ultrean3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.2×

Open Trend

Top smart food scale search terms

etekcity smart scale168K/yr -3.7%8.6% conv.
smart food scale132K/yr -1.4%5.0% conv.
etekcity scale69K/yr -8.8%5.8% conv.
etekcity46K/yr -7.2%2.7% conv.
nutrition scale33K/yr -0.1%5.0% conv.
macro scale19K/yr -3.4%5.1% conv.
smart scale food19K/yr -16.4%5.4% conv.
smart nutrition scale15K/yr +12.1%4.3% conv.
smart kitchen scale14K/yr -12.2%2.7% conv.
smart food scale with app8K/yr +20.5%3.7% conv.

All search terms

Top smart food scale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Etekcity Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital grams and ounces for weight loss Premium Stainless Steel 11lb

Etekcity$37.164.6★175,453 rev

Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass

Etekcity$20.954.7★140,092 rev

Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black

Etekcity$72.644.7★348,509 rev

Cosori Smart Food Scale with Nutritional Calculator USB Rechargeable 11lb

Cosori$41.684.5★355 rev

Etekcity Smart Scale for Body Weight Digital Bathroom Weighing Machine Fat Percentage BMI Muscle Accurate Composition Analyzer People Bluetooth Electronic Measurement Tool 400lb

Etekcity$25.514.7★140,092 rev

Newest

by launch date

Smart Food Scale with Nutritional Calculator Free APP with 24 Nutrients Tracking Calorie Macro Premium Stainless Steel Digital Food Scale for Meal Prep Weight Loss Grams/Ounces 11lb Capacity

Angryicy$30.0942 rev

5mo ago

Ultrean Smart Food Kitchen Scale with Nutritional Calculator APP for Calorie & Macro Tracking AI Powered Goal Progress Digital Calorie Scale for Weight Loss Stainless Steel 22lb

Ultrean$37.3647 rev

7mo ago

Cosori Smart Food Scale with Nutritional Calculator USB Rechargeable 11lb

Cosori$41.68355 rev

10mo ago

KUAIVO Smart Nutrition Food Scale with LED Display Tracks Calories Fat Carbs & Protein via App 1g Precision Digital Kitchen Scale for Healthy Eating & Meal Prep

KUAIVO$28.53145 rev

11mo ago

MrOwner Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital Weight Grams and Ounces for Weight Loss Premium Stainless Steel 22lb

MrOwner$38.91182 rev

1y ago

What buyers say about smart food scale

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to operate”

Accuracy-Overall12%

“Accuracy is good”

Value For Money11%

“Great Buy”

Quality-Overall11%

“The build quality is impressive”

Health Monitoring6%

“Great way to keep track of your health”

Advertised Vs Actual Product5%

“As described”

Efficiency4%

“Does the job”

Design-Overall3%

“Attractive design”

Weight Loss3%

“Perfect for my weight loss”

Weight Light2%

“Easy to use, lightweight”

What buyers complain about

Measurement/Reading Accuracy18%

“Poor accuracy”

Durability12%

“Didn't last”

Accuracy-Overall8%

“Not Accurate”

Functionality-Overall5%

“Didn't work for me”

Battery Life5%

“Battery life is bad”

Size-Overall4%

“This scale is so small”

Quality-Overall4%

“Low Quality”

Ease Of Use4%

“Not user friendly”

Connectivity-Overall3%

“Stopped connecting”

Software/Application3%

“poor app”

Top return reasons

Measurement/Reading Accuracy24%

Size-Overall18%

Functionality-Overall13%

Value For Money8%

Advertised Vs Actual Product7%

Connectivity-Overall5%

Display-Overall3%

Accuracy-Overall3%

Ease Of Use3%

Software/Application2%

Common questions

Is smart food scale profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the smart food scale niche?: 7 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in smart food scale?: Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.8%.
When does demand for smart food scale peak?: Demand peaks in Jan–Apr–May; the busiest month runs 2.2× the quietest.
What does it cost to enter the smart food scale niche?: Listings span $11.83–$72.64; the average listing price is $31.63 (sweet spot $15–$100). The average incumbent carries 125,950 reviews — the moat a new listing must climb.