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Small Plate

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $48K a year here, so Small Plate is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$48K/yr103K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
37%top-5 click share · 44 brands · 63 sellers

Flapen Score

Small Plate against its category

The dotted line is the Health & Household average. Past it, Small Plate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Small Plate 103K times last year and spent an estimated $48K. The top 5 brands take 38% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
2.8%
Market size, estimated
$48Ka year
Peak month
January1.4× the quietest month
Top search term
small plates 4 inch36K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $4.40 to $39.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.02 that is $0 to $2K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$4.40–$39.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #210 within Disposable Plates, Bowls & Cutlery. It carries 2,420 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#210in Disposable Plates, Bowls & Cutlery
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,420per listing
Listings tracked
50

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Small Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

63

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

37%

Top 20: 72%

Open market

57%

  • Brand 113%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Small Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Small Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small plates 4 inch36K/yr
  • saucer plates13K/yr
  • saucers plates22K/yr
  • 5 inch plates11K/yr
  • saucer plate6K/yr
  • small plate set6K/yr
  • small snack plates4K/yr
  • small playes3K/yr
  • saucers plates 6 inch2K/yr

Reviews and returns

What reviews say buyers love and hate about Small Plate

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Wrong size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Plate questions

Answered from the same tracked data.