Small Paper Plates
MaybeAn estimated 0.2% of orders come back. But the average product has 8,493 reviews to catch up to, so Small Paper Plates is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $286K/yr163K searches / yr
- 90-day growth
- +7.9%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 75 sellers
Flapen Score
Small Paper Plates against its category
The dotted line is the Health & Household average. Past it, Small Paper Plates is stronger. Inside it, weaker.
Market
The Small Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Small Paper Plates 163K times last year and spent an estimated $286K. The top 5 brands take 59% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +7.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $286Ka year
- Peak month
- July18.8× the quietest month
- Top search term
- small paper plates 4 inch48K searches a year
02 · Price
A sale here is worth $14.97.
Listings sell for $14.97 on average, from $4.18 to $39.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.97 that is $7K to $11K a year per listing.
- Average price
- $14.97under the $15 to $100 sweet spot
- Price range
- $4.18–$39.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #433 within Disposable Plates, Bowls & Cutlery. It carries 8,493 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #433in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,493per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
75
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
49%
Top 20: 90%
Open market
36%
- Brand 120%
- Brand 217%
- Brand 310%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Small Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 18.8×
Search terms
Top Small Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small paper plates 4 inch48K/yr
- mini paper plates20K/yr
- 4 inch paper plates18K/yr
- paper plates 6 inch bulk 300 count6K/yr
- small white paper plates10K/yr
- paper plates small 6 inch8K/yr
- paper plates small 4 inch7K/yr
- 6 inch paper plates bulk6K/yr
- 6 inch paper plate4K/yr
- 6 paper plates bulk3K/yr
Reviews and returns
What reviews say buyers love and hate about Small Paper Plates
We read the reviews and the return reasons for every product selling here.
“The size was not obvious”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Paper Plates questions
Answered from the same tracked data.