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Small Paper Gift Bags

Maybe

The top 5 brands take only 39% of clicks. But shoppers spend an estimated $57K a year here, so Small Paper Gift Bags is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$57K/yr116K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
23%top-5 click share · 43 brands · 47 sellers

Flapen Score

Small Paper Gift Bags against its category

The dotted line is the Health & Household average. Past it, Small Paper Gift Bags is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Paper Gift Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Small Paper Gift Bags 116K times last year and spent an estimated $57K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
3.3%
Market size, estimated
$57Ka year
Peak month
December3.7× the quietest month
Top search term
reusable gift bags with handles87K searches a year

02 · Price

A sale here is worth $15.18.

Listings sell for $15.18 on average, from $4.15 to $39.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.18 that is $0 to $2K a year per listing.

Average price
$15.18inside the $15 to $100 sweet spot
Price range
$4.15–$39.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #5,182 within Gift Bags. It carries 2,238 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#5,182in Gift Bags
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,238per listing
Listings tracked
75

04 · Newcomers

7 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Small Paper Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

47

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

23%

Top 20: 59%

Open market

57%

  • Brand 110%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Small Paper Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Small Paper Gift Bags

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.3%of orders come back
“The bags are small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Paper Gift Bags questions

Answered from the same tracked data.