Small Multivitamins Easy to Swallow

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+18.3%

Conversion, latest week

15.6%

Market size, estimated

$519Ka year

Top search term

centrum minis women 50 plus71K searches a year

Listings sell for $16.52 on average, from $11.94 to $18.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At $16.52 that is $165K to $207K a year per listing.

Average price

$16.52inside the $15 to $100 sweet spot

Price range

$11.94–$18.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

10,000–12,500

Revenue per listing a year

$165K–$207K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Multivitamins. It carries 29,058 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Multivitamins

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

29,058per listing

Listings tracked

4

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months