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Small Mops for Small Areas

Fail

The top 5 brands take 96% of clicks, so Small Mops for Small Areas is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$81K/yr47K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
56%top-5 click share · 10 brands · 58 sellers

Flapen Score

Small Mops for Small Areas against its category

The dotted line is the Health & Household average. Past it, Small Mops for Small Areas is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Mops for Small Areas market on Amazon at a glance

Shoppers on Amazon United States searched for Small Mops for Small Areas 47K times last year and spent an estimated $81K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
7.7%
Market size, estimated
$81Ka year
Peak month
November1.8× the quietest month
Top search term
ocedar microfiber mop17K searches a year

02 · Price

A sale here is worth $22.48.

Listings sell for $22.48 on average, from $4.05 to $64.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $22.48 that is $2K to $6K a year per listing.

Average price
$22.48inside the $15 to $100 sweet spot
Price range
$4.05–$64.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #100 within Mopping. It carries 21,828 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
1.7%
Average rank
#100in Mopping
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
21,828per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Mops for Small Areas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

3%

  • Brand 168%
  • Brand 214%
  • Brand 310%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Small Mops for Small Areas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Small Mops for Small Areas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ocedar microfiber mop17K/yr
  • o cedar microfiber mop16K/yr
  • o-cedar microfiber cloth mop5K/yr
  • ocedar mop microfiber head2K/yr
  • ocedar microfiber cloth mop3K/yr
  • o cedar microfiber mop head3K/yr
  • o-cedar microfiber cloth mop refill2K/yr

Reviews and returns

What reviews say buyers love and hate about Small Mops for Small Areas

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“drop in quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Mops for Small Areas questions

Answered from the same tracked data.