small kleenex boxes
Worth a lookShows low returns (0.1%), but a deep review moat (21,437 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Price range
Great$2.24–$55.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$68K$68K/yr · 36K searches
Review moat
Bad21,437.47avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, small kleenex boxes is a $68K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
small kleenex boxes market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
229
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
7%
- Kleenex49%
- Presto!22%
- Amazon Basics7%
- Puffs7%
- Yinder5%
- Winoo Design3%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 6.0×
Top small kleenex boxes search terms
- small kleenex boxes16K/yr
- 2 boxes of tissues15K/yr
- presto tissues cube boxes3K/yr
- presto facial tissues cube boxes2K/yr
Top small kleenex boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary
Presto!$5.134.5★22,853 rev
Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues Colorful Boxes 1188 Count (18 Packs of 66) (Packaging May Vary)
Presto!$18.874.5★22,853 rev
Kleenex Ultra Soft Facial Tissues 4 Cube Boxes 60 Tissues per Box 3-Ply (240 Total) Packaging May Vary
Kleenex$6.414.8★29,869 rev
Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
Kleenex$16.534.8★29,869 rev
Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary
Amazon Basics$5.894.5★8,229 rev
Newest
by launch date
Kleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
Kleenex$7.09990 rev
Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary
Presto!$5.1322,853 rev
Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.4015,360 rev
Car Tissue Refills 300 Sheets Facial Tissues Refills for Car Visor Tissue Holder Travel Tissue Tubes Box Container Perfect Fit for Car Cup Holder
Winoo Design$10.021,015 rev
Kleenex Ultra Soft Facial Tissues 8 Cube Boxes 80 Tissues per Box 3-Ply Packaging May Vary
Kleenex$16.5329,869 rev
Trending
90-day click momentumKleenex Snap & Go Ultra Soft Facial Tissues 4 On-the-Go Packs 25 Tissues per Pack 3-Ply Packaging May Vary
Kleenex$7.094.8★
Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)
Puffs$6.404.8★
Kleenex Trusted Care Facial Tissues 4 Cube Boxes 70 Tissues per Box 2-Ply (280 Total) Packaging May Vary
Kleenex$8.184.7★
Kleenex Tissues 230 Count 460 Facial Tissues Total 2-ply Pack of 2
Kleenex$12.784.7★
Kleenex(R) 2-Ply Facial Tissue Flat 100 Count (Pack of 5)
Kleenex$18.004.6★
What buyers say about small kleenex boxes
What buyers praise and complain about, mined from review topics.What buyers love
“Soft tissues”
“Decent price”
“Excellent product”
“Fits in car cup holder”
“easy to carry”
“As described”
“Good for your nose”
“They are highly portable”
“Good thickness”
“The pack feels durable”
What buyers complain about
“Extremely hard”
“Cheap quality”
“Awful smell”
“They are thicker than expected”
“too expensive”
“be smaller box”
“For me, Bit irritated me”
“Deceptive Advertising”
“Difficult to get out of the box”
“Materially worse than name brands”
Top return reasons
Common questions
- Is small kleenex boxes profitable to sell on Amazon United States?
- The niche generates $68K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the small kleenex boxes niche?
- 12 brands and 229 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in small kleenex boxes?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.
- When does demand for small kleenex boxes peak?
- Demand peaks in Jul–Aug; the busiest month runs 6.0× the quietest.
- What does it cost to enter the small kleenex boxes niche?
- Listings span $2.24–$55.43; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 21,437 reviews — the moat a new listing must climb.