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Small Kleenex Boxes

Maybe

An estimated 0.1% of orders come back. But the average product has 21,437 reviews to catch up to, so Small Kleenex Boxes is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$68K/yr36K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
46%top-5 click share · 12 brands · 229 sellers

Flapen Score

Small Kleenex Boxes against its category

The dotted line is the Health & Household average. Past it, Small Kleenex Boxes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Kleenex Boxes market on Amazon at a glance

Shoppers on Amazon United States searched for Small Kleenex Boxes 36K times last year and spent an estimated $68K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
14.1%
Market size, estimated
$68Ka year
Peak month
August6.0× the quietest month
Top search term
small kleenex boxes16K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $2.24 to $55.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.39 that is $1K to $3K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$2.24–$55.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Tissues, Toilet Paper & Sprays. It carries 21,437 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#58in Tissues, Toilet Paper & Sprays
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
21,437per listing
Listings tracked
36

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Small Kleenex Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

229

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

7%

  • Brand 149%
  • Brand 222%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 7%)

Demand

Small Kleenex Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.0×

Search terms

Top Small Kleenex Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small kleenex boxes16K/yr
  • 2 boxes of tissues15K/yr
  • presto tissues cube boxes3K/yr
  • presto facial tissues cube boxes2K/yr

Reviews and returns

What reviews say buyers love and hate about Small Kleenex Boxes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Extremely hard”
A buyer, on “Hard Feel”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Kleenex Boxes questions

Answered from the same tracked data.