Small Insulated Cup
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Small Insulated Cup is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $972K/yr163K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 163 sellers
Flapen Score
Small Insulated Cup against its category
The dotted line is the Health & Household average. Past it, Small Insulated Cup is stronger. Inside it, weaker.
Market
The Small Insulated Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Small Insulated Cup 163K times last year and spent an estimated $972K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 16.3%
- Market size, estimated
- $972Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- dixie coffee cups 12 oz36K searches a year
02 · Price
A sale here is worth $36.73.
Listings sell for $36.73 on average, from $3.87 to $100.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $36.73 that is $46K to $55K a year per listing.
- Average price
- $36.73inside the $15 to $100 sweet spot
- Price range
- $3.87–$100.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $46K–$55K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #673 within Disposable Drinkware. It carries 5,100 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 0.7%
- Average rank
- #673in Disposable Drinkware
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,100per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Small Insulated Cup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dixie PerfecTouch 12 oz Paper Coffee Cups By GP PRO Coffee Haze Design 500 Count (25 Disposable Cups Per Sleeve 20 Sleeves Per Case) 5342DX
- Price
- $68.32
- Rating
- 4.7/5
- Reviews
- 5,888
- Age
- 17y ago

Dixie To Go Paper Coffee Cups With Lids 12 oz 156 Count (6 packs of 26 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $25.78
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 13y ago

Dixie PerfecTouch 12 oz. Insulated Paper Hot Coffee Cup by GP PRO (Georgia-Pacific) Coffee Haze 5342CDSBP 160 Cups Per Case Coffee Haze Design
- Price
- $28.61
- Rating
- 4.6/5
- Reviews
- 2,559
- Age
- 12y ago

Dixie To Go Paper Coffee Cups 12 oz 132 Count (6 packs of 22 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $22.16
- Rating
- 4.5/5
- Reviews
- 4,058
- Age
- 6y ago

Dixie To Go Paper Coffee Cups With Lids 12 oz 14 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $3.87
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 19y ago
Trending
estimated 90-day click momentum
Dixie To Go Disposable Paper Cups with Leak-Resistant Lid 12 oz 60 Count
- Price
- $11.44
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 2mo ago

Dixie To Go Paper Coffee Cups 12 oz 1000 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $98.69
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 2mo ago

Dixie To Go Paper Coffee Cups 12 oz 160 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $26.22
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 15y ago

Amazon Basics Disposable Hot Paper Coffee Cups with Lids to Go Leak-Proof for Hot and Cold Drinks 12 oz 100-Count
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 2,153
- Age
- 6y ago

Dixie To Go Paper Coffee Cups With Lids 12 oz 66 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $12.79
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 7y ago
Newest
by launch date
Dixie To Go Paper Coffee Cups 12 oz 1000 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $98.69
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 2mo ago

Dixie To Go Disposable Paper Cups with Leak-Resistant Lid 12 oz 60 Count
- Price
- $11.44
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 2mo ago

Dixie To Go 12 OZ Paper Coffee Cups with Lids (240)
- Price
- $35.15
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

Dixie To Go Paper Coffee Cups With Lids 16 oz 108 Count (6 packs of 18 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages
- Price
- $32.93
- Rating
- 4.7/5
- Reviews
- 15,555
- Age
- 3y ago

Amazon Basics Disposable Hot Paper Coffee Cups with Lids to Go Leak-Proof for Hot and Cold Drinks 12 oz 100-Count
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 2,153
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
163
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Dixie70%
- Georgia-Pacific26%
- Arikit2%
- Amazon Basics1%
- Open — no brand owns it (0%)
Demand
Small Insulated Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Small Insulated Cup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dixie coffee cups 12 oz36K/yr
- dixie coffee cups26K/yr
- dixie cups 12 oz12K/yr
- dixie coffee cups with lids15K/yr
- dixie hot cups11K/yr
- dixie perfect touch 12 oz coffee cups8K/yr
- dixie 12 oz coffee cups7K/yr
- dixie hot cups 12 oz6K/yr
- dixie cups with lids7K/yr
- dixie to go cups 12 oz with lids7K/yr
Reviews and returns
What reviews say buyers love and hate about Small Insulated Cup
We read the reviews and the return reasons for every product selling here.
“They leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Insulated Cup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









