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Small Insulated Cup

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Small Insulated Cup is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$972K/yr163K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
64%top-5 click share · 4 brands · 163 sellers

Flapen Score

Small Insulated Cup against its category

The dotted line is the Health & Household average. Past it, Small Insulated Cup is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Insulated Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Small Insulated Cup 163K times last year and spent an estimated $972K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
16.3%
Market size, estimated
$972Ka year
Peak month
December1.5× the quietest month
Top search term
dixie coffee cups 12 oz36K searches a year

02 · Price

A sale here is worth $36.73.

Listings sell for $36.73 on average, from $3.87 to $100.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $36.73 that is $46K to $55K a year per listing.

Average price
$36.73inside the $15 to $100 sweet spot
Price range
$3.87–$100.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$46K–$55K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #673 within Disposable Drinkware. It carries 5,100 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.7%
Average rank
#673in Disposable Drinkware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,100per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Small Insulated Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

163

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 226%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Small Insulated Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Insulated Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dixie coffee cups 12 oz36K/yr
  • dixie coffee cups26K/yr
  • dixie cups 12 oz12K/yr
  • dixie coffee cups with lids15K/yr
  • dixie hot cups11K/yr
  • dixie perfect touch 12 oz coffee cups8K/yr
  • dixie 12 oz coffee cups7K/yr
  • dixie hot cups 12 oz6K/yr
  • dixie cups with lids7K/yr
  • dixie to go cups 12 oz with lids7K/yr

Reviews and returns

What reviews say buyers love and hate about Small Insulated Cup

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“They leak”
A buyer, on “Leak-Proof”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Insulated Cup questions

Answered from the same tracked data.