Is small insulated cup profitable to sell on Amazon United States?

The niche generates $972K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the small insulated cup niche?

4 brands and 163 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in small insulated cup?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.3%.

When does demand for small insulated cup peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the small insulated cup niche?

Listings span $3.87–$100.58; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 5,100 reviews — the moat a new listing must climb.

small insulated cup

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$36.73

avg listing price — sweet spot $15–$100

Price range

Great$3.87–$100.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$972K

$972K/yr · 163K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,099.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, small insulated cup is a $972K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

small insulated cup market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $918K–$1.1M; units × avg price
Conversion rate: 16.3%
Avg BSR: #673
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 0.7%
Avg brand age: 52 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

163

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Dixie70%
Georgia-Pacific26%
Arikit2%
Amazon Basics1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top small insulated cup search terms

dixie coffee cups 12 oz36K/yr -20.2%17.1% conv.
dixie coffee cups26K/yr -3.4%13.1% conv.
dixie cups 12 oz12K/yr +0.4%9.8% conv.
dixie coffee cups with lids15K/yr -32.9%10.1% conv.
dixie hot cups11K/yr -15.6%11.0% conv.
dixie perfect touch 12 oz coffee cups8K/yr -3.2%19.8% conv.
dixie 12 oz coffee cups7K/yr +1.2%17.3% conv.
dixie hot cups 12 oz6K/yr -5.2%17.9% conv.
dixie cups with lids7K/yr -7.6%10.0% conv.
dixie to go cups 12 oz with lids7K/yr -32.5%15.6% conv.

All search terms

Top small insulated cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dixie PerfecTouch 12 oz Paper Coffee Cups By GP PRO Coffee Haze Design 500 Count (25 Disposable Cups Per Sleeve 20 Sleeves Per Case) 5342DX

Georgia-Pacific$68.324.7★5,888 rev

Dixie To Go Paper Coffee Cups With Lids 12 oz 156 Count (6 packs of 26 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages

Dixie$25.784.7★15,555 rev

Dixie PerfecTouch 12 oz. Insulated Paper Hot Coffee Cup by GP PRO (Georgia-Pacific) Coffee Haze 5342CDSBP 160 Cups Per Case Coffee Haze Design

Dixie$28.614.6★2,559 rev

Dixie To Go Paper Coffee Cups 12 oz 132 Count (6 packs of 22 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages

Dixie$22.164.5★4,058 rev

Dixie To Go Paper Coffee Cups With Lids 12 oz 14 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages

Dixie$3.874.7★15,555 rev

Newest

by launch date

Dixie To Go Paper Coffee Cups 12 oz 1000 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages

Dixie$98.69313 rev

2mo ago

Dixie To Go Disposable Paper Cups with Leak-Resistant Lid 12 oz 60 Count

Dixie$11.4415,555 rev

2mo ago

Dixie To Go 12 OZ Paper Coffee Cups with Lids (240)

Dixie$35.1548 rev

2y ago

Dixie To Go Paper Coffee Cups With Lids 16 oz 108 Count (6 packs of 18 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages

Dixie$32.9315,555 rev

3y ago

Amazon Basics Disposable Hot Paper Coffee Cups with Lids to Go Leak-Proof for Hot and Cold Drinks 12 oz 100-Count

Amazon Basics$16.692,153 rev

6y ago

What buyers say about small insulated cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent quality”

Value For Money14%

“Great value”

Temperature Retention9%

“Great for hot liquids as well as cold”

Size-Overall8%

“Convenient size”

Leak-Proof8%

“No leaks”

Advertised Vs Actual Product7%

“As described”

Strength6%

“They are sturdy”

Durability6%

“Coffee cup durable”

Ease Of Use4%

“easy to hold”

Design-Overall2%

“I love the slide design”

What buyers complain about

Leak-Proof32%

“They leak”

Size-Overall10%

“they do not fit”

Quality-Overall8%

“my note is that quality control is lacking”

Thickness6%

“Very thin lid”

Strength6%

“The cups are flimsy”

Advertised Vs Actual Product5%

“Not as it seems”

Value For Money3%

“I had to double them up which makes it a bad value”

Heating2%

“NOT hot cups”

Temperature Retention2%

“Dont even feel the warmth of the liquid inside”

Contamination1%

“Mold”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product19%

Value For Money10%

Leak-Proof7%

Design-Overall4%

Ease Of Use2%

Material Quality2%

Smell2%

Quality-Overall2%

Color2%

Common questions

Is small insulated cup profitable to sell on Amazon United States?: The niche generates $972K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the small insulated cup niche?: 4 brands and 163 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in small insulated cup?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.3%.
When does demand for small insulated cup peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the small insulated cup niche?: Listings span $3.87–$100.58; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 5,100 reviews — the moat a new listing must climb.