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Small Ice Packs

Maybe

An estimated 1.0% of orders come back. But the average product has 10,042 reviews to catch up to, so Small Ice Packs is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$168K/yr170K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
47%top-5 click share · 26 brands · 39 sellers

Flapen Score

Small Ice Packs against its category

The dotted line is the Health & Household average. Past it, Small Ice Packs is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Ice Packs market on Amazon at a glance

Shoppers on Amazon United States searched for Small Ice Packs 170K times last year and spent an estimated $168K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
7.9%
Market size, estimated
$168Ka year
Peak month
August5.1× the quietest month
Top search term
small ice packs150K searches a year

02 · Price

A sale here is worth $12.53.

Listings sell for $12.53 on average, from $4.99 to $43.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.53 that is $3K to $6K a year per listing.

Average price
$12.53under the $15 to $100 sweet spot
Price range
$4.99–$43.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #116 within Hot & Cold Therapies. It carries 10,042 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#116in Hot & Cold Therapies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
10,042per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Small Ice Packs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

39

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

47%

Top 20: 80%

Open market

36%

  • Brand 118%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Small Ice Packs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Small Ice Packs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small ice packs150K/yr
  • small reusable ice packs12K/yr
  • ice packs small7K/yr

Reviews and returns

What reviews say buyers love and hate about Small Ice Packs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Big size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Ice Packs questions

Answered from the same tracked data.