Small Head Toothbrush

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

9.5%

Market size, estimated

$120Ka year

Peak month

December2.0× the quietest month

Top search term

oral b extra soft toothbrush27K searches a year

Listings sell for $10.40 on average, from $4.98 to $19.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.40 that is $5K to $8K a year per listing.

Average price

$10.40under the $15 to $100 sweet spot

Price range

$4.98–$19.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Toothbrushes & Accessories. It carries 3,178 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#123in Toothbrushes & Accessories

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,178per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months