Skip to content

Small Gift Boxes

Maybe

The top 5 products take only 21% of clicks. But demand is soft, at -4.8% this quarter, so Small Gift Boxes is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$789K/yr1.8M searches / yr
90-day growth
-4.8%search demand this quarter
Competition
21%top-5 click share · 49 brands · 86 sellers

Flapen Score

Small Gift Boxes against its category

The dotted line is the Health & Household average. Past it, Small Gift Boxes is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Gift Boxes market on Amazon at a glance

Shoppers on Amazon United States searched for Small Gift Boxes 1.8M times last year and spent an estimated $789K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $789K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.3%
Market size, estimated
$789Ka year
Peak month
December7.7× the quietest month
Top search term
small gift boxes466K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $5.03 to $38.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $13.27 that is $7K to $10K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$5.03–$38.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #133 within Gift Boxes. It carries 1,673 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#133in Gift Boxes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,673per listing
Listings tracked
105

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Gift Boxes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

$0$16K$32K$47K$63K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

86

Est. top-5 brand share

41%

Top 20: 81%

Est. top-5 click share

21%

Top 20: 48%

Open market

55%

  • RYDDOY13%
  • WLUSEAXI9%
  • Hallmark8%
  • Rsgift6%
  • Mcfleet5%
  • YUEFANBOX4%

Demand

Small Gift Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Small Gift Boxes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small gift boxes466K/yr
  • white gift box111K/yr
  • gift boxes bulk113K/yr
  • small gift boxes with lids97K/yr
  • extra large gift box81K/yr
  • black boxes for gifts62K/yr
  • white gift boxes62K/yr
  • black boxes45K/yr
  • black gift boxes50K/yr
  • large gift box with lid51K/yr

Reviews and returns

What reviews say buyers love and hate about Small Gift Boxes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Not the Right Fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Gift Boxes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data