Small Cloth
FailThe average product has 17,785 reviews to catch up to, so Small Cloth is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $157K/yr170K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 66%top-5 click share · 17 brands · 30 sellers
Flapen Score
Small Cloth against its category
The dotted line is the Health & Household average. Past it, Small Cloth is stronger. Inside it, weaker.
Market
The Small Cloth market on Amazon at a glance
Shoppers on Amazon United States searched for Small Cloth 170K times last year and spent an estimated $157K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $157Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- furemover pet hair rubber broom16K searches a year
02 · Price
A sale here is worth $18.88.
Listings sell for $18.88 on average, from $8.09 to $36.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.88 that is $5K to $9K a year per listing.
- Average price
- $18.88inside the $15 to $100 sweet spot
- Price range
- $8.09–$36.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #32 within Sweeping. It carries 17,785 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #32in Sweeping
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 17,785per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Small Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
30
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
25%
- Brand 145%
- Brand 212%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Small Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Small Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furemover pet hair rubber broom16K/yr
- rug squeegee12K/yr
- silicone broom pet hair9K/yr
- furemover10K/yr
- indigo petco7K/yr
- furemover broom10K/yr
- dog hair broom for hardwood10K/yr
- rubber pet hair broom8K/yr
- rubber broom for carpet10K/yr
- broom for hair9K/yr
Reviews and returns
What reviews say buyers love and hate about Small Cloth
We read the reviews and the return reasons for every product selling here.
“Very flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Cloth questions
Answered from the same tracked data.









