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Small Cloth

Fail

The average product has 17,785 reviews to catch up to, so Small Cloth is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$157K/yr170K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
66%top-5 click share · 17 brands · 30 sellers

Flapen Score

Small Cloth against its category

The dotted line is the Health & Household average. Past it, Small Cloth is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Small Cloth 170K times last year and spent an estimated $157K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
4.9%
Market size, estimated
$157Ka year
Peak month
November2.5× the quietest month
Top search term
furemover pet hair rubber broom16K searches a year

02 · Price

A sale here is worth $18.88.

Listings sell for $18.88 on average, from $8.09 to $36.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.88 that is $5K to $9K a year per listing.

Average price
$18.88inside the $15 to $100 sweet spot
Price range
$8.09–$36.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #32 within Sweeping. It carries 17,785 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#32in Sweeping
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
17,785per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

30

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • Brand 145%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Small Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Small Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furemover pet hair rubber broom16K/yr
  • rug squeegee12K/yr
  • silicone broom pet hair9K/yr
  • furemover10K/yr
  • indigo petco7K/yr
  • furemover broom10K/yr
  • dog hair broom for hardwood10K/yr
  • rubber pet hair broom8K/yr
  • rubber broom for carpet10K/yr
  • broom for hair9K/yr

Reviews and returns

What reviews say buyers love and hate about Small Cloth

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Strength”
1.5%of orders come back
“Very flimsy”
A buyer, on “Strength”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Small Cloth questions

Answered from the same tracked data.