small batteries
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 2.1M searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.95avg listing price — sweet spot $15–$100
Review moat
Bad30,422.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.90–$6.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, small batteries is a $3.3M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
small batteries market data
- Units sold / yr
- 600K–800K
- avg 125,000–150,000/product
- Revenue / yr
- $3.0M–$4.0M
- units × avg price
- Conversion rate
- 31.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Energizer61%
- Amazon Basics21%
- LiCB14%
- Voniko4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +11.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 7.7×
Top small batteries search terms
- a23 battery571K/yr
- 23a 12 volt battery543K/yr
- 23a 12v battery for remote167K/yr
- a23 battery 2 pack141K/yr
- 23a battery119K/yr
- 23a 12v battery95K/yr
- small batteries70K/yr
- 12v 23a battery49K/yr
- battery 23a 12v45K/yr
- a2340K/yr
Top small batteries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
Energizer$2.904.8★46,130 rev
Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
Amazon Basics$5.874.6★2,423 rev
LiCB A23 23A 12V Alkaline Battery (5-Pack)
LiCB$6.004.7★55,511 rev
Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote
Voniko$4.334.6★11,046 rev
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers
Amazon Basics$5.654.7★37,004 rev
Newest
by launch dateAmazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
Amazon Basics$5.872,423 rev
Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote
Voniko$4.3311,046 rev
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers
Amazon Basics$5.6537,004 rev
Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
Energizer$2.9046,130 rev
LiCB A23 23A 12V Alkaline Battery (5-Pack)
LiCB$6.0055,511 rev
Trending
90-day click momentumAmazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
Amazon Basics$5.874.6★
Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
Energizer$2.904.8★
Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote
Voniko$4.334.6★
LiCB A23 23A 12V Alkaline Battery (5-Pack)
LiCB$6.004.7★
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers
Amazon Basics$5.654.7★
What buyers say about small batteries
What buyers praise and complain about, mined from review topics.What buyers love
“Good batteries”
“Decent price”
“As described”
“Good product as described”
“Fit great”
“have been lasting well so far”
“Work great as expected”
“my remotes function well”
“Easy to use”
“Overall, a practical item to keep on hand for compatible devices”
What buyers complain about
“Batteries dont last very long”
“Dies after a few days”
“Weird size”
“it wouldn't turn it off”
“a little pricey”
“Unbelievably dissatisfied performance”
“Not Fully Charged”
“it seemed weak”
“Waste of Money”
“false advertising??????? there has to be truth is amazon advertising”
Top return reasons
Common questions
- Is small batteries profitable to sell on Amazon United States?
- The niche generates $3.3M/yr across 5 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the small batteries niche?
- 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in small batteries?
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for small batteries peak?
- Demand peaks in Jun–Jul; the busiest month runs 7.7× the quietest.
- What does it cost to enter the small batteries niche?
- Listings span $2.90–$6.00; the average listing price is $4.95 (sweet spot $15–$100). The average incumbent carries 30,423 reviews — the moat a new listing must climb.