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Small Bandaids

Fail

Prices span $2.92–$16.03, mostly outside the sweet spot, so Small Bandaids is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$386K/yr471K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 140 sellers

Flapen Score

Small Bandaids against its category

The dotted line is the Health & Household average. Past it, Small Bandaids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bandaids market on Amazon at a glance

Shoppers on Amazon United States searched for Small Bandaids 471K times last year and spent an estimated $386K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.4%
Market size, estimated
$386Ka year
Peak month
September1.7× the quietest month
Top search term
small bandaids164K searches a year

02 · Price

A sale here is worth $7.91.

Listings sell for $7.91 on average, from $2.92 to $16.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $7.91 that is $20K to $24K a year per listing.

Average price
$7.91under the $15 to $100 sweet spot
Price range
$2.92–$16.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$20K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Bandages & Bandaging Supplies. It carries 21,885 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Bandages & Bandaging Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
21,885per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Small Bandaids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

140

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Brand 154%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Small Bandaids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Small Bandaids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small bandaids164K/yr
  • small bandages for face53K/yr
  • face bandaids46K/yr
  • small bandages28K/yr
  • tiny bandaids27K/yr
  • mini bandaids28K/yr
  • bandaids small23K/yr
  • small bandaid12K/yr
  • small band aids13K/yr
  • face bandage11K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bandaids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“No Adhesion”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Bandaids questions

Answered from the same tracked data.