Is slugging face cream profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (48/100).

How competitive is the slugging face cream niche?

3 brands and 28 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in slugging face cream?

Top complaints mined from reviews: Allergies, Moist/Dry, Adhesion/Stickiness. The return rate is 0.8%.

When does demand for slugging face cream peak?

Demand peaks in Jul–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the slugging face cream niche?

Listings span $9.36–$19.02; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 13,405 reviews — the moat a new listing must climb.

slugging face cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.8M

$2.8M/yr · 1.4M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.79

avg listing price — sweet spot $15–$100

Price range

Okay$9.36–$19.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,405.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, slugging face cream is a $2.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

slugging face cream market data

Units sold / yr: 150K–200K; avg 12,500–15,000/product
Revenue / yr: $2.4M–$3.2M; units × avg price
Conversion rate: 12.2%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

CeraVe72%
Abib24%
abib4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top slugging face cream search terms

cerave healing ointment623K/yr -39.4%16.1% conv.
abib442K/yr +24.7%3.1% conv.
cerave ointment71K/yr -8.3%14.9% conv.
abib mask51K/yr -22.5%1.8% conv.
cerve healing ointment34K/yr -29.6%17.1% conv.
cerave healing ointment tube38K/yr -8.4%19.8% conv.
cera ve healing ointment29K/yr -24.5%18.3% conv.
ceravehealingointment14K/yr -43.8%8.3% conv.
cerave ointment healing17K/yr +9.7%15.9% conv.
cerave advanced repair ointment14K/yr -21.6%6.6% conv.

All search terms

Top slugging face cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 3 Oz

CeraVe$9.364.7★43,828 rev

CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 12 Oz

CeraVe$18.664.7★43,828 rev

CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 5 Oz

CeraVe$11.844.7★43,828 rev

Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care

Abib$18.564.6★1,479 rev

Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g

Abib$15.374.6★3,572 rev

Newest

by launch date

Abib PDRN Volume fill-it Booster Cream 2.5 tube | Facial Volume Plumping with PDRN 15 000ppm Peptides Retinal | For Forehead Smile Lines & Neck Wrinkles | Anti-Aging Firming | 1.01 fl oz

Abib$18.991,049 rev

4mo ago

Abib Collagen Overnight Wrapping Mask Jericho Rose Peel Off Face Mask for Glass Skin & Pore Tightening Lifting & Firming Korean Skincare 3.38 fl.oz

Abib$19.02127 rev

11mo ago

Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care

Abib$18.561,479 rev

1y ago

Abib Glutathiosome Dark Spot Serum Vita drop 1.69 fl.oz. Korean Skincare Dark Spot Hyperpigmentation Treatment Lightweight Hydrating Serum for Sensitive Uneven Skin

Abib$17.711,301 rev

1y ago

Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g

Abib$15.373,572 rev

3y ago

What buyers say about slugging face cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Really moisturizing”

Quality-Overall10%

“Excellent product”

Soft Feel7%

“It goes on smoothly”

Ease Of Application5%

“Ease of application”

Suitability Dry Skin5%

“Excellent for dry skin”

Value For Money4%

“They are affordable”

Suitability Combination Skin4%

“it feels nice on your skin”

Ease Of Use4%

“easy to spread”

Efficiency4%

“Works really good”

Allergies3%

“No irritation”

What buyers complain about

Allergies8%

“Irritated my skin”

Moist/Dry8%

“Dried out”

Adhesion/Stickiness6%

“It is now sticky”

Oily/Greasy6%

“Way too greasy”

Functionality-Overall4%

“Not effective”

Skin Health4%

“Im either getting burned or it irritates my skin”

Value For Money4%

“Waste of money”

Thickness4%

“Too thick”

Ease Of Use3%

“it was not easy”

Residue2%

“Residue”

Top return reasons

Functionality-Overall13%

Advertised Vs Actual Product11%

Value For Money8%

Oily/Greasy7%

Adhesion/Stickiness6%

Product Condition6%

Size-Overall6%

Moist/Dry5%

Ingredients-Overall4%

Texture/Consistency-Overall4%

Common questions

Is slugging face cream profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (48/100).
How competitive is the slugging face cream niche?: 3 brands and 28 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in slugging face cream?: Top complaints mined from reviews: Allergies, Moist/Dry, Adhesion/Stickiness. The return rate is 0.8%.
When does demand for slugging face cream peak?: Demand peaks in Jul–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the slugging face cream niche?: Listings span $9.36–$19.02; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 13,405 reviews — the moat a new listing must climb.