Sls Free Toothpaste
MaybeAn estimated 0.3% of orders come back. But the average product has 10,349 reviews to catch up to, so Sls Free Toothpaste is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $416K/yr301K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 95 sellers
Flapen Score
Sls Free Toothpaste against its category
The dotted line is the Health & Household average. Past it, Sls Free Toothpaste is stronger. Inside it, weaker.
Market
The Sls Free Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Sls Free Toothpaste 301K times last year and spent an estimated $416K. The top 5 brands take 74% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $416Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- sls free toothpaste160K searches a year
02 · Price
A sale here is worth $13.43.
Listings sell for $13.43 on average, from $6.77 to $21.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $13.43 that is $10K to $13K a year per listing.
- Average price
- $13.43under the $15 to $100 sweet spot
- Price range
- $6.77–$21.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #103 within Toothpaste. It carries 10,349 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #103in Toothpaste
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 10,349per listing
- Listings tracked
- 25
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Sls Free Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz
- Price
- $15.47
- Rating
- 4.7/5
- Reviews
- 825
- Age
- 1y ago

hello 8 in 1 Mighty Multi-Tasker Fluoride Toothpaste Pack SLS Free Toothpaste with Fluoride Antigingivitis and Antisensitivity Natural Mint Blend 2 Count 4.0 oz Tubes
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 2,151
- Age
- 3y ago

Verve Ultra SLS-Free Toothpaste with Fluoride Fresh Mint SLS Free Toothpaste for Daily Use Vitamin-E Enriched Cruelty Free Cavity Protection Made in USA 4.5 oz
- Price
- $8.52
- Rating
- 4.4/5
- Reviews
- 1,755
- Age
- 10y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 6y ago

Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3
- Price
- $17.36
- Rating
- 4.8/5
- Reviews
- 4,225
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hello Naturally Whitening Anticavity Fluoride Toothpaste 5 Oz Tube Natural Whitening Toothpaste with Coconut Oil Whitens Naturally and Helps Remove Surface Stains SLS Free Vegan Mint 3 Pack
- Price
- $15.02
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 7mo ago

Hello Antiplaque and Whitening Fluoride Free Toothpaste 5 Oz Tube Whitening Toothpaste with Natural Peppermint Flavor and Tea Tree Oil Crushes Tartar and Helps Remove Surface Stains 3 Pack
- Price
- $15.72
- Rating
- 4.8/5
- Reviews
- 464
- Age
- 7mo ago

TheraBreath Sensitive Toothpaste Gentle Mint 4 Oz 2-Pack
- Price
- $11.56
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 11mo ago

Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
- Price
- $11.24
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 5mo ago

Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
- Price
- $15.90
- Rating
- 4.8/5
- Reviews
- 364
- Age
- 7mo ago
Newest
by launch date
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
- Price
- $11.24
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 5mo ago

Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
- Price
- $15.90
- Rating
- 4.8/5
- Reviews
- 364
- Age
- 7mo ago

Hello Naturally Whitening Anticavity Fluoride Toothpaste 5 Oz Tube Natural Whitening Toothpaste with Coconut Oil Whitens Naturally and Helps Remove Surface Stains SLS Free Vegan Mint 3 Pack
- Price
- $15.02
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 7mo ago

Hello Antiplaque and Whitening Fluoride Free Toothpaste 5 Oz Tube Whitening Toothpaste with Natural Peppermint Flavor and Tea Tree Oil Crushes Tartar and Helps Remove Surface Stains 3 Pack
- Price
- $15.72
- Rating
- 4.8/5
- Reviews
- 464
- Age
- 7mo ago

Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz
- Price
- $14.48
- Rating
- 4.3/5
- Reviews
- 437
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
95
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 93%
Open market
20%
- Colgate25%
- hello22%
- SENSODYNE PRONAMEL12%
- Verve8%
- Boka8%
- Sensodyne6%
Demand
Sls Free Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Search terms
Top Sls Free Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sls free toothpaste160K/yr
- sls free toothpaste with fluoride37K/yr
- toothpaste sls free14K/yr
- toothpaste without sodium lauryl sulfate13K/yr
- sodium lauryl sulfate free toothpaste10K/yr
- toothpaste without sls12K/yr
- hello 8 in 1 toothpaste5K/yr
- sulfate free toothpaste7K/yr
- non sls toothpaste6K/yr
- colgate total gum protect6K/yr
Reviews and returns
What reviews say buyers love and hate about Sls Free Toothpaste
We read the reviews and the return reasons for every product selling here.
“my dentist didnt like it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sls Free Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









