sls free toothpaste
Worth a lookShows low returns (0.3%), but a deep review moat (10,349 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Market size
Good$416K$416K/yr · 301K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.77–$21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,349.44avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sls free toothpaste is a $416K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sls free toothpaste market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $336K–$403K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.3%
- Avg brand age
- 69 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
95
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
20%
- Colgate25%
- hello22%
- SENSODYNE PRONAMEL12%
- Verve8%
- Boka8%
- Sensodyne6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Top sls free toothpaste search terms
- sls free toothpaste160K/yr
- sls free toothpaste with fluoride37K/yr
- toothpaste sls free14K/yr
- toothpaste without sodium lauryl sulfate13K/yr
- sodium lauryl sulfate free toothpaste10K/yr
- toothpaste without sls12K/yr
- hello 8 in 1 toothpaste5K/yr
- sulfate free toothpaste7K/yr
- non sls toothpaste6K/yr
- colgate total gum protect6K/yr
Top sls free toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz
Colgate$15.474.7★825 rev
hello 8 in 1 Mighty Multi-Tasker Fluoride Toothpaste Pack SLS Free Toothpaste with Fluoride Antigingivitis and Antisensitivity Natural Mint Blend 2 Count 4.0 oz Tubes
hello$9.934.6★2,151 rev
Verve Ultra SLS-Free Toothpaste with Fluoride Fresh Mint SLS Free Toothpaste for Daily Use Vitamin-E Enriched Cruelty Free Cavity Protection Made in USA 4.5 oz
Verve$8.524.4★1,755 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
Boka$11.574.5★59,113 rev
Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3
SENSODYNE PRONAMEL$17.364.8★4,225 rev
Newest
by launch date
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
hello$11.24204 rev
Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
Tom's of Maine$15.90364 rev
Hello Naturally Whitening Anticavity Fluoride Toothpaste 5 Oz Tube Natural Whitening Toothpaste with Coconut Oil Whitens Naturally and Helps Remove Surface Stains SLS Free Vegan Mint 3 Pack
hello$15.02114 rev
Hello Antiplaque and Whitening Fluoride Free Toothpaste 5 Oz Tube Whitening Toothpaste with Natural Peppermint Flavor and Tea Tree Oil Crushes Tartar and Helps Remove Surface Stains 3 Pack
hello$15.72464 rev
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz
Cocolab$14.48437 rev
Trending
90-day click momentumHello Naturally Whitening Anticavity Fluoride Toothpaste 5 Oz Tube Natural Whitening Toothpaste with Coconut Oil Whitens Naturally and Helps Remove Surface Stains SLS Free Vegan Mint 3 Pack
hello$15.024.8★
Hello Antiplaque and Whitening Fluoride Free Toothpaste 5 Oz Tube Whitening Toothpaste with Natural Peppermint Flavor and Tea Tree Oil Crushes Tartar and Helps Remove Surface Stains 3 Pack
hello$15.724.8★
TheraBreath Sensitive Toothpaste Gentle Mint 4 Oz 2-Pack
TheraBreath$11.564.7★
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
hello$11.244.6★
Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth
Tom's of Maine$15.904.8★
What buyers say about sls free toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening toothpaste”
“It really helped my teeth”
“A+ quality”
“No tooth sensitivity”
“Best value”
“Clean feel”
“No funny taste”
“As advertised”
“The flavor is subtle”
“Highly Effective”
What buyers complain about
“my dentist didnt like it”
“Expensive”
“Not safe ingredients”
“Weird taste”
“False information”
“Not effective”
“make a mess”
“Made teeth sensitive”
“Does not whiten”
“Allergies triggered”
Top return reasons
Common questions
- Is sls free toothpaste profitable to sell on Amazon United States?
- The niche generates $416K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sls free toothpaste niche?
- 15 brands and 95 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sls free toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Value For Money, Ingredients-Overall. The return rate is 0.3%.
- When does demand for sls free toothpaste peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the sls free toothpaste niche?
- Listings span $6.77–$21.78; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 10,349 reviews — the moat a new listing must climb.