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Sloans Liniment

Fail

The top 5 products take 98% of clicks, so Sloans Liniment is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$11K/yr7K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
98%top-5 click share · 6 brands · 48 sellers

Flapen Score

Sloans Liniment against its category

The dotted line is the Health & Household average. Past it, Sloans Liniment is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloans Liniment market on Amazon at a glance

Shoppers on Amazon United States searched for Sloans Liniment 7K times last year and spent an estimated $11K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
7.8%
Market size, estimated
$11Ka year
Peak month
August1.6× the quietest month
Top search term
sloans liniment4K searches a year

02 · Price

A sale here is worth $19.19.

Listings sell for $19.19 on average, from $7.65 to $38.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $19.19 that is $2K to $5K a year per listing.

Average price
$19.19inside the $15 to $100 sweet spot
Price range
$7.65–$38.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #456 within Alternative Pain Relief. It carries 5,626 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#456in Alternative Pain Relief
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
5,626per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Sloans Liniment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 233%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 62%

Demand

Sloans Liniment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Sloans Liniment

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“smells a little stronger than most”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sloans Liniment questions

Answered from the same tracked data.