Slip Eye Mask
FailThe top 5 brands take 100% of clicks, so Slip Eye Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $176K/yr64K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 7 sellers
Flapen Score
Slip Eye Mask against its category
The dotted line is the Health & Household average. Past it, Slip Eye Mask is stronger. Inside it, weaker.
Market
The Slip Eye Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Slip Eye Mask 64K times last year and spent an estimated $176K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $176Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- slip eye mask33K searches a year
02 · Price
A sale here is worth $55.49.
Listings sell for $55.49 on average, from $10.12 to $74.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $55.49 that is $6K to $14K a year per listing.
- Average price
- $55.49inside the $15 to $100 sweet spot
- Price range
- $10.12–$74.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Sleep & Snoring. It carries 358 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Sleep & Snoring
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 358per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Slip Eye Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 24%
- Brand 33%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Slip Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Slip Eye Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slip eye mask33K/yr
- slip sleep mask22K/yr
- slip mask5K/yr
- slip contour sleep mask3K/yr
Reviews and returns
What reviews say buyers love and hate about Slip Eye Mask
We read the reviews and the return reasons for every product selling here.
“Its honestly huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slip Eye Mask questions
Answered from the same tracked data.