slip eye mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.49avg listing price — sweet spot $15–$100
Price range
Great$10.12–$74.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great357.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$176K$176K/yr · 64K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, slip eye mask is a $176K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
slip eye mask market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $111K–$139K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- SLIP91%
- RIDEIWAKE4%
- BLISSY3%
- Kitsch2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -12.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top slip eye mask search terms
- slip eye mask33K/yr
- slip sleep mask22K/yr
- slip mask5K/yr
- slip contour sleep mask3K/yr
Top slip eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
slip Contour Sleep Mask | 100% Pure Mulberry Silk Ultra Soft | Contoured Design Prevents Eye Pressure | Adjustable Strap Ideal for Travel - Black
SLIP$72.234.4★376 rev
slip Rose Contour Sleep Mask | Pure Silk 100% Mulberry Silk | Contoured Design for Optimal Light Blocking & Comfort | Soft Gentle on Skin Adjustable Strap for Perfect Fit | Ideal for Restful Sleep
SLIP$71.344.4★376 rev
slip Pure Silk Sleep Mask - Navy | 100% Mulberry Silk Ultra Soft & Comfortable Blocks Light for Restful Sleep | Adjustable Strap for Perfect Fit Gentle on Skin & Hair | Ideal Travel Accessory
SLIP$65.104.2★120 rev
slip Pure Silk Sleep Mask - 100% Mulberry Silk Ultra Soft & Comfortable Blocks Light for Restful Sleep| Adjustable Strap for Perfect Fit Gentle on Skin & Hair (Black - 1 Count Pack of 1)
SLIP$66.374.2★279 rev
slip Petal Contour Sleep Mask | Pure Silk 100% Mulberry Silk | Contoured Design for Optimal Light Blocking & Comfort | Soft Gentle on Skin Adjustable Strap for Perfect Fit | Ideal for Restful Sleep
SLIP$74.194.4★376 rev
Newest
by launch date
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.79263 rev
slip Pure Silk Contour Sleep Mask: Protect Your Delicate Lashes with Our Innovative Lash-Friendly Design. Slipsilk Comfort 1 Contour Mask Wildflower
SLIP$72.18376 rev
slip Rose Contour Sleep Mask | Pure Silk 100% Mulberry Silk | Contoured Design for Optimal Light Blocking & Comfort | Soft Gentle on Skin Adjustable Strap for Perfect Fit | Ideal for Restful Sleep
SLIP$71.34376 rev
slip Petal Contour Sleep Mask | Pure Silk 100% Mulberry Silk | Contoured Design for Optimal Light Blocking & Comfort | Soft Gentle on Skin Adjustable Strap for Perfect Fit | Ideal for Restful Sleep
SLIP$74.19376 rev
Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)
BLISSY$26.871,164 rev
Trending
90-day click momentum
Bandana Mask Extended Ice Silk Triangle Balaclava Face Mask Breathable Half Face Neck Cover Head Scarf for Men Women Dustproof Sun Windproof Cycling Outdoors Festivals SportsPaisley Face Mask
RIDEIWAKE$10.124.4★
slip Pure Silk Sleep Mask - Caramel | 100% Mulberry Silk Ultra Soft & Comfortable | Blocks Light for Restful Sleep Adjustable Strap for Perfect Fit | Gentle on Skin & Hair Ideal for Travel & Home
SLIP$64.394.4★
slip Pure Silk Contour Sleep Mask: Protect Your Delicate Lashes with Our Innovative Lash-Friendly Design. Slipsilk Comfort 1 Contour Mask Wildflower
SLIP$72.184.4★
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.794.3★
slip Pure Silk Sleep Mask - 100% Mulberry Silk Ultra Soft & Comfortable Blocks Light for Restful Sleep| Adjustable Strap for Perfect Fit Gentle on Skin & Hair (Black - 1 Count Pack of 1)
SLIP$66.374.2★
What buyers say about slip eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“It is very comfortable”
“extremely comfortable sleep mask”
“Silky smooth”
“perfect eye mask”
“Slip brand uses high-grade 6A long-fiber Mulberry silk”
“Great value for the money”
“Items are as advertised”
“quality elastic band”
“I love the color”
“The mask is lightweight silk”
What buyers complain about
“Its honestly huge”
“it was uncomfortable”
“I cannot sleep or just lay back”
“I wish it were adjustable”
“For how expensive this is it should not look like these pictures when people receive them”
“Too thick and bulky”
“it was a cheap version”
“Heavy and kind of hard”
“A little bulky”
“The material is cheap”
Top return reasons
Common questions
- Is slip eye mask profitable to sell on Amazon United States?
- The niche generates $176K/yr across 11 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the slip eye mask niche?
- 4 brands and 7 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in slip eye mask?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Sleep Quality. The return rate is 4.0%.
- When does demand for slip eye mask peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the slip eye mask niche?
- Listings span $10.12–$74.19; the average listing price is $55.49 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.