slimfast snacks
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Price range
Good$3.10–$39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,522.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, slimfast snacks is a $2.8M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
slimfast snacks market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- $3.7M–$4.4M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 122 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
161
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 87%
Open market
0%
- Atkins87%
- Kellogg's Special K11%
- Fiber One1%
- Kellogg's1%
Top slimfast snacks search terms
- atkins protein bars490K/yr
- atkins483K/yr
- atkins snacks257K/yr
- atkins bars209K/yr
- atkins candy77K/yr
- special k pastry crisps65K/yr
- special k bars66K/yr
- atkins endulge43K/yr
- adkins protein bar60K/yr
- kelloggs pastry crisps41K/yr
Top slimfast snacks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count
Atkins$20.714.7★3,263 rev
Atkins Chocolate Peanut Butter Protein Meal Bar High Fiber 16g Protein Low Sugar 3g Net Carb Low Carb Keto Friendly 12 Count
Atkins$19.874.6★1,139 rev
Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
Atkins$6.504.6★4,926 rev
Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count
Atkins$10.464.6★12,262 rev
Atkins Endulge Peanut Butter Cups Dessert Favorite Low Carb 0g Sugar 20 Count
Atkins$9.674.6★11,647 rev
Newest
by launch date
Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count
Atkins$7.10311 rev
Atkins Keto Cookies & Crme Clusters Gluten Free High Fiber Low Carb Keto Friendly 8 Count
Atkins$11.411,563 rev
Atkins Endulge Gummy Bears Variety Pack Low Sugar Keto Friendly Candy 18 Pack (12 Sweet Gummy Bears 6 Sour Gummy Bears)
Atkins$17.40951 rev
Atkins Chocolate Chip Granola Protein Bar High Fiber Low Sugar 17g Protein 3g Net Carb High Protein Bars Keto Friendly 12 Count
Atkins$18.78567 rev
Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count
Atkins$17.532,176 rev
Trending
90-day click momentumAtkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count
Atkins$7.104.6★
Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
Atkins$6.504.6★
Atkins Chocolate Peanut Butter Protein Meal Bar High Fiber 16g Protein Low Sugar 3g Net Carb Low Carb Keto Friendly 12 Count
Atkins$19.874.6★
Atkins Chocolate Chip Granola Protein Bar High Fiber Low Sugar 17g Protein 3g Net Carb High Protein Bars Keto Friendly 12 Count
Atkins$18.784.6★
Atkins Endulge Chocolate Peanut Candies Dessert Favorite 0g Sugar 20 Count
Atkins$26.044.7★
What buyers say about slimfast snacks
What buyers praise and complain about, mined from review topics.What buyers love
“no funny taste”
“Good source of fiber”
“sugar free”
“The flavor is strong”
“Great quality for the price - fast shipping”
“Great Deal”
“Great for diabetics”
“perfect size”
“Texture is great”
“Arrived fresh”
What buyers complain about
“Tastes like chemicals”
“Not worth it”
“these were way too syrupy sweet”
“Did not like flavor”
“Not healthy”
“Quality Control is not great”
“Bars are getting smaller”
“The texture is weird”
“Old and stale”
“It has artificial sugar”
Top return reasons
Common questions
- Is slimfast snacks profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 37 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the slimfast snacks niche?
- 4 brands and 161 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in slimfast snacks?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- What does it cost to enter the slimfast snacks niche?
- Listings span $3.10–$39.83; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 4,523 reviews — the moat a new listing must climb.