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Sleepy Stickers for Kids

Fail

Demand is soft, at -41.9% this quarter, so Sleepy Stickers for Kids is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$134K/yr189K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
80%top-5 click share · 11 brands · 13 sellers

Flapen Score

Sleepy Stickers for Kids against its category

The dotted line is the Health & Household average. Past it, Sleepy Stickers for Kids is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepy Stickers for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepy Stickers for Kids 189K times last year and spent an estimated $134K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
4.9%
Market size, estimated
$134Ka year
Peak month
August6.1× the quietest month
Top search term
sleepy stickers for kids30K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $9.68 to $22.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.55 that is $7K to $11K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$9.68–$22.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,173 within Sleep Supplements. It carries 1,019 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,173in Sleep Supplements
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
1,019per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sleepy Stickers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

16%

  • Brand 134%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (5 brands, 16%)

Demand

Sleepy Stickers for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 6.1×

Search terms

Top Sleepy Stickers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleepy stickers for kids30K/yr
  • sleep patches for kids17K/yr
  • sleepy stickers31K/yr
  • sleep stickers14K/yr
  • sleep stickers for kids14K/yr
  • melatonin patches for kids6K/yr
  • sleepy stickers for adults10K/yr
  • sleeping stickers6K/yr
  • melatonin stickers5K/yr
  • kids sleep patches5K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepy Stickers for Kids

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Sleep Quality”
26%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Didnt help”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleepy Stickers for Kids questions

Answered from the same tracked data.