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Sleepy Patch

Fail

Demand is soft, at -45.4% this quarter, so Sleepy Patch is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$37K/yr71K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
75%top-5 click share · 14 brands · 19 sellers

Flapen Score

Sleepy Patch against its category

The dotted line is the Health & Household average. Past it, Sleepy Patch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepy Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepy Patch 71K times last year and spent an estimated $37K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
3.9%
Market size, estimated
$37Ka year
Peak month
October18.2× the quietest month
Top search term
sleepy stickers31K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $4.06 to $21.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $13.28 that is $1K to $3K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$4.06–$21.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,034 within Sleep Supplements. It carries 2,222 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#1,034in Sleep Supplements
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
2,222per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sleepy Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

21%

  • Brand 130%
  • Brand 223%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Sleepy Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.2×

Search terms

Top Sleepy Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleepy stickers31K/yr
  • sleep stickers14K/yr
  • sleeping stickers6K/yr
  • melatonin stickers5K/yr
  • sleepy sticker9K/yr
  • sleepy patch3K/yr
  • sleep sticker2K/yr
  • sleep aid stickers517/yr

Reviews and returns

What reviews say buyers love and hate about Sleepy Patch

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Sleep Quality”
27%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Non effective”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleepy Patch questions

Answered from the same tracked data.