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Sleep Supplement

Fail

The top 5 products take 83% of clicks, so Sleep Supplement is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$106K/yr98K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 599 sellers

Flapen Score

Sleep Supplement against its category

The dotted line is the Health & Household average. Past it, Sleep Supplement is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Supplement market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Supplement 98K times last year and spent an estimated $106K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
5.4%
Market size, estimated
$106Ka year
Peak month
March5.9× the quietest month
Top search term
natrol ultra sleep6K searches a year

02 · Price

A sale here is worth $19.92.

Listings sell for $19.92 on average, from $8.82 to $33.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.92 that is $2K to $5K a year per listing.

Average price
$19.92inside the $15 to $100 sweet spot
Price range
$8.82–$33.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #105 within Multiminerals. It carries 3,736 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#105in Multiminerals
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
3,736per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sleep Supplement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

599

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Brand 173%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sleep Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Sep, Oct · busiest ÷ quietest = 5.9×

Search terms

Top Sleep Supplement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natrol ultra sleep6K/yr
  • batch gummies for sleep6K/yr
  • natural sleep gummies14K/yr
  • deep sleep gummies12K/yr
  • natrol ultra sleep 3 in 12K/yr
  • ultra sleep3K/yr
  • sugar free sleep gummies for adults6K/yr
  • mood sleep gummies for adults3K/yr
  • medterra sound asleep gummies4K/yr
  • sleep well gummies5K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Supplement

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Sleep Quality”
29%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help me sleep”
A buyer, on “Sleep Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sleep Supplement questions

Answered from the same tracked data.