Sleep Supplement
FailThe top 5 products take 83% of clicks, so Sleep Supplement is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $106K/yr98K searches / yr
- 90-day growth
- +22.8%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 599 sellers
Flapen Score
Sleep Supplement against its category
The dotted line is the Health & Household average. Past it, Sleep Supplement is stronger. Inside it, weaker.
Market
The Sleep Supplement market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Supplement 98K times last year and spent an estimated $106K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +22.8%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $106Ka year
- Peak month
- March5.9× the quietest month
- Top search term
- natrol ultra sleep6K searches a year
02 · Price
A sale here is worth $19.92.
Listings sell for $19.92 on average, from $8.82 to $33.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.92 that is $2K to $5K a year per listing.
- Average price
- $19.92inside the $15 to $100 sweet spot
- Price range
- $8.82–$33.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #105 within Multiminerals. It carries 3,736 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #105in Multiminerals
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 3,736per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Sleep Supplement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
599
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- Brand 173%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Sleep Supplement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Sep, Oct · busiest ÷ quietest = 5.9×
Search terms
Top Sleep Supplement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natrol ultra sleep6K/yr
- batch gummies for sleep6K/yr
- natural sleep gummies14K/yr
- deep sleep gummies12K/yr
- natrol ultra sleep 3 in 12K/yr
- ultra sleep3K/yr
- sugar free sleep gummies for adults6K/yr
- mood sleep gummies for adults3K/yr
- medterra sound asleep gummies4K/yr
- sleep well gummies5K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Supplement
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Supplement questions
Answered from the same tracked data.









