Sleep Spray
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -9.1% this quarter, so Sleep Spray is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $1.0M/yr834K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 67%top-5 click share · 15 brands · 73 sellers
Flapen Score
Sleep Spray against its category
The dotted line is the Health & Household average. Past it, Sleep Spray is stronger. Inside it, weaker.
Market
The Sleep Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Spray 834K times last year and spent an estimated $1.0M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 834K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.0Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- sleep spray186K searches a year
02 · Price
A sale here is worth $17.02.
Listings sell for $17.02 on average, from $7.05 to $34.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $17.02 that is $43K to $51K a year per listing.
- Average price
- $17.02inside the $15 to $100 sweet spot
- Price range
- $7.05–$34.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $43K–$51K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #91 within Aromatherapy. It carries 5,652 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #91in Aromatherapy
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,652per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sleep Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
73
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- Brand 126%
- Brand 222%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 67%
- Open — no brand owns it (9 brands, 18%)
Demand
Sleep Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Sleep Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep spray186K/yr
- pillow spray138K/yr
- lavender pillow spray81K/yr
- pillow mist58K/yr
- pillow spray for sleeping64K/yr
- lavender spray for sleep50K/yr
- sleep spray for pillows47K/yr
- lavender sleep spray37K/yr
- lavender bed spray22K/yr
- sleep pillow spray23K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Spray
We read the reviews and the return reasons for every product selling here.
“Scent does not last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Spray questions
Answered from the same tracked data.









