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Sleep Spray

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -9.1% this quarter, so Sleep Spray is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$1.0M/yr834K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
67%top-5 click share · 15 brands · 73 sellers

Flapen Score

Sleep Spray against its category

The dotted line is the Health & Household average. Past it, Sleep Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Spray 834K times last year and spent an estimated $1.0M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
834K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
7.1%
Market size, estimated
$1.0Ma year
Peak month
December1.7× the quietest month
Top search term
sleep spray186K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $7.05 to $34.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $17.02 that is $43K to $51K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$7.05–$34.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$43K–$51K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #91 within Aromatherapy. It carries 5,652 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#91in Aromatherapy
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,652per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sleep Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$100K$201K$301K$402K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

73

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

18%

  • Muse Apothecary26%
  • Dr Teal's22%
  • Aromasong10%
  • ThisWorks9%
  • THISWORKS8%
  • plusOne7%
  • Open — no brand owns it (9 brands, 18%)

Demand

Sleep Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Sleep Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sleep spray186K/yr
  • pillow spray138K/yr
  • lavender pillow spray81K/yr
  • pillow mist58K/yr
  • pillow spray for sleeping64K/yr
  • lavender spray for sleep50K/yr
  • sleep spray for pillows47K/yr
  • lavender sleep spray37K/yr
  • lavender bed spray22K/yr
  • sleep pillow spray23K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Spray

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.8%of orders come back
“Scent does not last long”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleep Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data