sleep powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.79avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.86–$62.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,004.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, sleep powder is a $69K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Mar–Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
sleep powder market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #593
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 4.3%
- Avg brand age
- 48 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
67
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
44%
Top 20: 83%
Open market
41%
- Natural Vitality14%
- Nello13%
- Youtheory10%
- BEAM10%
- Dream Water6%
- TERRA ELMNT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Sep, Oct · busiest ÷ quietest = 3.7×
Top sleep powder search terms
- sleep powder32K/yr
- sleep aid powder5K/yr
- sleeping powder3K/yr
- sleep powder supplement3K/yr
Top sleep powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Vitality Calm Sleep Melatonin | with Ashwagandha L-Theanine & GABA
Natural Vitality$37.454.4★6,743 rev
Youtheory Sleep Nighttime Powder - Powder for Circadian Rhythm Support & Stress Relief* - Contains L-Theanine & Glycine - 6 oz (30-Day Supply)
Youtheory$16.984.2★853 rev
BEAM Dream Sleep Powder Magnesium Sleep Aid for Adults with Melatonin L-Theanine Reishi Mushroom & Apigenin Sleep Supplement Sleep Cocoa Hot Chocolate Drink Mix Brownie Batter 30 Servings
BEAM$54.204.3★359 rev
Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade
Nello$37.574.3★6,955 rev
Triple Sleep Magnesium L-Threonate Powder w. Apigenin L-Theanine + Melatonin - Magtein Magnesium L Threonate Supplement - High Strength Magnesium for Deep Sleep & Calm Natural Sleep Aid for Adults
TERRA ELMNT$29.464.3★350 rev
Newest
by launch date
Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)
Nello$39.28118 rev
Alpha Nutrients Sleep Powder Magnesium Glycinate Glycine Powder for Sleep L-Theanine and Inositol Melatonin-Free Supplement for Adults Natural Watermelon 30 Servings
Alpha Nutrients$37.8446 rev
Magnesium Glycinate Powder for Sleep - Magnesium Sleep Aid Without Melatonin - Natural Sleep Drink Mix with GABA L-Theanine Apigenin Valerian & Lemon Balm
Dr. Matthew$29.10129 rev
NutraBio Sleep Peptides- Sleep Drink Mix Supplement with Magnesium Sleep Powder and Melatonin Sleep Aid Drink- Citrus Honey- 30 Servings
NutraBio$54.913 rev
Moon Juice Sleepy Magnesi-Om Magnesium + Melatonin Cherry 35 Servings
Moon Juice$46.0863 rev
Trending
90-day click momentumNutraBio Sleep Peptides- Sleep Drink Mix Supplement with Magnesium Sleep Powder and Melatonin Sleep Aid Drink- Citrus Honey- 30 Servings
NutraBio$54.913.7★
Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)
Nello$39.283.7★
Hibernate Sleep Supplement Complete & Optimally Dosed Sleep Recovery Formula Relax & Unwind Includes GABA Valerian Root Melatonin 5-HTP & More (30 Servings) (Peach Mango)
Huge Supplements$43.665.0★
Revive MD Sleep Support Supplement for Adults Honey Lemon - Sleep Supplements with Magnesium (Glycinate) Inositol Glycine & L-Theanine - Promotes Relaxation & Sleep Health (30 Servings)
Revive$38.884.3★
BEAM Dream Sleep Powder Magnesium Sleep Aid for Adults with Melatonin L-Theanine Reishi Mushroom & Apigenin Sleep Supplement Sleep Cocoa Hot Chocolate Drink Mix Cinnamon Cocoa 30 Servings
BEAM$55.513.8★
What buyers say about sleep powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good night's sleep”
“Tastes so yummy”
“Has a very mild flavor”
“The quality of the adaptogens. Ashwagandha”
“It relaxes me”
“Effective for me”
“Great for anyone who is feeling stressed”
“Effective Magnesium”
“easy to mix”
“Works as advertised”
What buyers complain about
“Did not help me sleep”
“Disappointing Taste”
“I didnt see any results”
“A little pricey”
“Kind weird flavor”
“Too sweet”
“Possible negative effects”
“Gave me severe stomach pain”
“It doesnt work as advertised”
“My magnesium was low”
Top return reasons
Common questions
- Is sleep powder profitable to sell on Amazon United States?
- The niche generates $69K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sleep powder niche?
- 27 brands and 67 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in sleep powder?
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for sleep powder peak?
- Demand peaks in Jan–Feb–Mar–Sep–Oct; the busiest month runs 3.7× the quietest.
- What does it cost to enter the sleep powder niche?
- Listings span $3.86–$62.64; the average listing price is $36.79 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.