Sleep Powder
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $69K a year here, so Sleep Powder is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $69K/yr42K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 44%top-5 click share · 27 brands · 67 sellers
Flapen Score
Sleep Powder against its category
The dotted line is the Health & Household average. Past it, Sleep Powder is stronger. Inside it, weaker.
Market
The Sleep Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Powder 42K times last year and spent an estimated $69K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Mar–Sep–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $69Ka year
- Peak month
- January3.7× the quietest month
- Top search term
- sleep powder32K searches a year
02 · Price
A sale here is worth $36.79.
Listings sell for $36.79 on average, from $3.86 to $62.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.79 that is $0 to $4K a year per listing.
- Average price
- $36.79inside the $15 to $100 sweet spot
- Price range
- $3.86–$62.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #593 within Magnesium. It carries 1,004 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #593in Magnesium
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 1,004per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Sleep Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natural Vitality Calm Sleep Melatonin | with Ashwagandha L-Theanine & GABA
- Price
- $37.45
- Rating
- 4.4/5
- Reviews
- 6,743
- Age
- 9y ago

Youtheory Sleep Nighttime Powder - Powder for Circadian Rhythm Support & Stress Relief* - Contains L-Theanine & Glycine - 6 oz (30-Day Supply)
- Price
- $16.98
- Rating
- 4.2/5
- Reviews
- 853
- Age
- 10y ago

BEAM Dream Sleep Powder Magnesium Sleep Aid for Adults with Melatonin L-Theanine Reishi Mushroom & Apigenin Sleep Supplement Sleep Cocoa Hot Chocolate Drink Mix Brownie Batter 30 Servings
- Price
- $54.20
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 2y ago

Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade
- Price
- $37.57
- Rating
- 4.3/5
- Reviews
- 6,955
- Age
- 3y ago

Triple Sleep Magnesium L-Threonate Powder w. Apigenin L-Theanine + Melatonin - Magtein Magnesium L Threonate Supplement - High Strength Magnesium for Deep Sleep & Calm Natural Sleep Aid for Adults
- Price
- $29.46
- Rating
- 4.3/5
- Reviews
- 350
- Age
- 1y ago
Trending
estimated 90-day click momentum
NutraBio Sleep Peptides- Sleep Drink Mix Supplement with Magnesium Sleep Powder and Melatonin Sleep Aid Drink- Citrus Honey- 30 Servings
- Price
- $54.91
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago

Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)
- Price
- $39.28
- Rating
- 3.7/5
- Reviews
- 118
- Age
- 4mo ago

Hibernate Sleep Supplement Complete & Optimally Dosed Sleep Recovery Formula Relax & Unwind Includes GABA Valerian Root Melatonin 5-HTP & More (30 Servings) (Peach Mango)
- Price
- $43.66
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5y ago

Revive MD Sleep Support Supplement for Adults Honey Lemon - Sleep Supplements with Magnesium (Glycinate) Inositol Glycine & L-Theanine - Promotes Relaxation & Sleep Health (30 Servings)
- Price
- $38.88
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 1y ago

BEAM Dream Sleep Powder Magnesium Sleep Aid for Adults with Melatonin L-Theanine Reishi Mushroom & Apigenin Sleep Supplement Sleep Cocoa Hot Chocolate Drink Mix Cinnamon Cocoa 30 Servings
- Price
- $55.51
- Rating
- 3.8/5
- Reviews
- 638
- Age
- 3y ago
Newest
by launch date
Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)
- Price
- $39.28
- Rating
- 3.7/5
- Reviews
- 118
- Age
- 4mo ago

Alpha Nutrients Sleep Powder Magnesium Glycinate Glycine Powder for Sleep L-Theanine and Inositol Melatonin-Free Supplement for Adults Natural Watermelon 30 Servings
- Price
- $37.84
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago

Magnesium Glycinate Powder for Sleep - Magnesium Sleep Aid Without Melatonin - Natural Sleep Drink Mix with GABA L-Theanine Apigenin Valerian & Lemon Balm
- Price
- $29.10
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 1y ago

NutraBio Sleep Peptides- Sleep Drink Mix Supplement with Magnesium Sleep Powder and Melatonin Sleep Aid Drink- Citrus Honey- 30 Servings
- Price
- $54.91
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago

Moon Juice Sleepy Magnesi-Om Magnesium + Melatonin Cherry 35 Servings
- Price
- $46.08
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
67
Est. top-5 brand share
54%
Top 20: 94%
Est. top-5 click share
44%
Top 20: 83%
Open market
41%
- Natural Vitality14%
- Nello13%
- Youtheory10%
- BEAM10%
- Dream Water6%
- TERRA ELMNT5%
Demand
Sleep Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Sep, Oct · busiest ÷ quietest = 3.7×
Search terms
Top Sleep Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sleep powder32K/yr
- sleep aid powder5K/yr
- sleeping powder3K/yr
- sleep powder supplement3K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Powder
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









