Sleep Master Sleep Mask
FailThe top 5 brands take 100% of clicks, so Sleep Master Sleep Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $324K/yr152K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 8 sellers
Flapen Score
Sleep Master Sleep Mask against its category
The dotted line is the Health & Household average. Past it, Sleep Master Sleep Mask is stronger. Inside it, weaker.
Market
The Sleep Master Sleep Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Master Sleep Mask 152K times last year and spent an estimated $324K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $324Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- drowsy sleep mask88K searches a year
02 · Price
A sale here is worth $65.99.
Listings sell for $65.99 on average, from $26.98 to $84.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $65.99 that is $16K to $33K a year per listing.
- Average price
- $65.99inside the $15 to $100 sweet spot
- Price range
- $26.98–$84.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$33K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #97 within Sleep & Snoring. It carries 1,159 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #97in Sleep & Snoring
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,159per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sleep Master Sleep Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DROWSY Silk Sleep Mask - Face-Hugging Padded Cocoon for Luxury Sleep in Total Darkness - 100% Pure Mulberry Silk Skin-Hydrating & Adjustable (Midnight Blue)
- Price
- $72.42
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 5y ago

Dore & Rose Deep Sleep Mask for Women and Men - 23 Momme Mulberry Silk Eye Mask for Sleeping and Travel 100% Blackout Adjustable Strap Cooling Soft Black Silk Eyemask Award-Winning Luxury
- Price
- $44.95
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 3y ago

DROWSY Eyelash Protecting Silk Sleep Mask for Natural Lashes & Extensions. Deep Eye Cups Zero Pressure Total Blackout Full Wraparound (Damask Rose)
- Price
- $82.70
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 2y ago

DROWSY Silk Sleep Mask - Face-Hugging Padded Cocoon for Luxury Sleep in Total Darkness - 100% Pure Mulberry Silk (Damask Rose)
- Price
- $71.12
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 5y ago

DROWSY Eyelash Protecting Silk Sleep Mask for Natural Lashes & Extensions. Deep Eye Cups Zero Pressure Total Blackout Full Wraparound (Midnight Blue)
- Price
- $84.24
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dore & Rose Deep Sleep Mask for Women and Men - 23 Momme Mulberry Silk Eye Mask for Sleeping and Travel 100% Blackout Adjustable Strap Cooling Soft Black Silk Eyemask Award-Winning Luxury
- Price
- $44.95
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 3y ago

DROWSY Silk Sleep Mask - Face-Hugging Padded Cocoon for Luxury Sleep in Total Darkness - 100% Pure Mulberry Silk (Damask Rose)
- Price
- $71.12
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 5y ago

DROWSY Silk Sleep Mask - Face-Hugging Padded Cocoon for Luxury Sleep in Total Darkness - 100% Pure Mulberry Silk Skin-Hydrating & Adjustable (Midnight Blue)
- Price
- $72.42
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 5y ago

LitBear Silk Sleep Mask for Side Sleeper Eye Mask Sleeping for Women Men 100% 22 Momme Pure Mulberry Silk Face-Hugging Padded Eye Cover for Sleeping with Adjustable Band (Pink)
- Price
- $26.98
- Rating
- 4.4/5
- Reviews
- 1,936
- Age
- 3y ago

DROWSY Eyelash Protecting Silk Sleep Mask for Natural Lashes & Extensions. Deep Eye Cups Zero Pressure Total Blackout Full Wraparound (Midnight Blue)
- Price
- $84.24
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 2y ago
Newest
by launch date
DROWSY Eyelash Protecting Silk Sleep Mask for Natural Lashes & Extensions. Deep Eye Cups Zero Pressure Total Blackout Full Wraparound (Damask Rose)
- Price
- $82.70
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 2y ago

DROWSY Eyelash Protecting Silk Sleep Mask for Natural Lashes & Extensions. Deep Eye Cups Zero Pressure Total Blackout Full Wraparound (Midnight Blue)
- Price
- $84.24
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 2y ago

Dore & Rose Deep Sleep Mask for Women and Men - 23 Momme Mulberry Silk Eye Mask for Sleeping and Travel 100% Blackout Adjustable Strap Cooling Soft Black Silk Eyemask Award-Winning Luxury
- Price
- $44.95
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 3y ago

LitBear Silk Sleep Mask for Side Sleeper Eye Mask Sleeping for Women Men 100% 22 Momme Pure Mulberry Silk Face-Hugging Padded Eye Cover for Sleeping with Adjustable Band (Pink)
- Price
- $26.98
- Rating
- 4.4/5
- Reviews
- 1,936
- Age
- 3y ago

DROWSY Silk Sleep Mask - Face-Hugging Padded Cocoon for Luxury Sleep in Total Darkness - 100% Pure Mulberry Silk Skin-Hydrating & Adjustable (Midnight Blue)
- Price
- $72.42
- Rating
- 4.4/5
- Reviews
- 1,683
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Drowsy87%
- Dore & Rose8%
- LitBear4%
- Open — no brand owns it (0%)
Demand
Sleep Master Sleep Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Sleep Master Sleep Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- drowsy sleep mask88K/yr
- dore and rose sleep mask18K/yr
- drowsy silk sleep mask27K/yr
- drowsy12K/yr
- deep sleep mask8K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Master Sleep Mask
We read the reviews and the return reasons for every product selling here.
“Cannot sleep without it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Master Sleep Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









