Sleep Mask

Shoppers searched for this 15.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.8M a year.

Searches, last 12 months

15.5M

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

9.2%

Market size, estimated

$20.8Ma year

Peak month

December1.6× the quietest month

Top search term

sleep mask5.2M searches a year

Listings sell for $14.55 on average, from $5.27 to $72.42. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $14.55 that is $728K to $873K a year per listing.

Average price

$14.55under the $15 to $100 sweet spot

Price range

$5.27–$72.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$728K–$873K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #16 within Sleep & Snoring. It carries 22,235 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#16in Sleep & Snoring

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

22,235per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months