Sleep Mask
MaybeShoppers spend an estimated $20.8M a year here. But the average product has 22,235 reviews to catch up to, so Sleep Mask is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $20.8M/yr15.5M searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 56%top-5 click share · 25 brands · 474 sellers
Flapen Score
Sleep Mask against its category
The dotted line is the Health & Household average. Past it, Sleep Mask is stronger. Inside it, weaker.
Market
The Sleep Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Mask 15.5M times last year and spent an estimated $20.8M. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 15.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.8M a year.
- Searches, last 12 months
- 15.5M
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $20.8Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- sleep mask5.2M searches a year
02 · Price
A sale here is worth $14.55.
Listings sell for $14.55 on average, from $5.27 to $72.42. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $14.55 that is $728K to $873K a year per listing.
- Average price
- $14.55under the $15 to $100 sweet spot
- Price range
- $5.27–$72.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $728K–$873K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #16 within Sleep & Snoring. It carries 22,235 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #16in Sleep & Snoring
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 22,235per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Sleep Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 flat
Sellers
474
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
56%
Top 20: 91%
Open market
35%
- Brand 119%
- Brand 215%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Sleep Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Sleep Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep mask5.2M/yr
- eye mask3.2M/yr
- eye masks for sleep2.4M/yr
- sleeping mask781K/yr
- sleep masks for women734K/yr
- eye mask for sleeping385K/yr
- sleep mask for men468K/yr
- silk sleep mask364K/yr
- sleeping eye mask224K/yr
- sleep eye mask219K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Mask
We read the reviews and the return reasons for every product selling here.
“Super small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Mask questions
Answered from the same tracked data.