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Sleep Lean

Fail

Demand is soft, at -63.2% this quarter, so Sleep Lean is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$26K/yr22K searches / yr
90-day growth
-63.2%search demand this quarter
Competition
89%top-5 click share · 5 brands · 15 sellers

Flapen Score

Sleep Lean against its category

The dotted line is the Health & Household average. Past it, Sleep Lean is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Lean market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Lean 22K times last year and spent an estimated $26K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-63.2%
Conversion, latest week
3.6%
Market size, estimated
$26Ka year
Top search term
sleep lean13K searches a year

02 · Price

A sale here is worth $32.05.

Listings sell for $32.05 on average, from $19.63 to $49.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.05 that is $0 to $3K a year per listing.

Average price
$32.05inside the $15 to $100 sweet spot
Price range
$19.63–$49.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #9,889 within Essential Fatty Acids. It carries 3,646 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
23.1%
Average rank
#9,889in Essential Fatty Acids
Average rating
3.50 starsAmazon United States average 4.42 stars
Average reviews
3,646per listing
Listings tracked
6

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sleep Lean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 218%
  • Brand 318%
  • Brand 414%
  • Brand 511%

Demand

Sleep Lean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 40.4× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sleep Lean

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Sleep Quality”
30%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Never worked for me”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sleep Lean questions

Answered from the same tracked data.