Sleep Gummies
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sleep Gummies is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $3.5M/yr1.4M searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 629 sellers
Flapen Score
Sleep Gummies against its category
The dotted line is the Health & Household average. Past it, Sleep Gummies is stronger. Inside it, weaker.
Market
The Sleep Gummies market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Gummies 1.4M times last year and spent an estimated $3.5M. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $3.5Ma year
- Peak month
- January1.9× the quietest month
- Top search term
- olly sleep gummies632K searches a year
02 · Price
A sale here is worth $17.87.
Listings sell for $17.87 on average, from $10.81 to $30.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $17.87 that is $179K to $223K a year per listing.
- Average price
- $17.87inside the $15 to $100 sweet spot
- Price range
- $10.81–$30.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $179K–$223K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #66 within Sleep Supplements. It carries 10,973 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #66in Sleep Supplements
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 10,973per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sleep Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* Blackberry Zen Gluten Free 70 Count
- Price
- $14.79
- Rating
- 4.5/5
- Reviews
- 27,681
- Age
- 7y ago

LullaBites - Natural Sleep Gummies - Made in USA - With 5-HTP L-Theanine Magnesium & Valerian Root - Melatonin Free - Vegan - Halal - Sugar Gluten Free - Sweet Strawberry - 60 Gummies - 30 Servings
- Price
- $30.63
- Rating
- 4.0/5
- Reviews
- 1,878
- Age
- 2y ago

OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count
- Price
- $15.11
- Rating
- 4.5/5
- Reviews
- 3,164
- Age
- 2y ago

OLLY Extra Strength Sleep Gummies for Adults 5 mg Melatonin Sleep Support Supplement* L-Theanine & Botanical Extracts Restful Sleep Support* BlackBerry Zen Flavor Gluten Free 90 Count
- Price
- $18.50
- Rating
- 4.5/5
- Reviews
- 5,272
- Age
- 2y ago

OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* BlackBerry Zen Gluten Free 90 Count
- Price
- $17.39
- Rating
- 4.5/5
- Reviews
- 27,681
- Age
- 2y ago
Trending
estimated 90-day click momentum
OLLY Extra Strength Sleep Gummies for Adults 5 mg Melatonin Sleep Support Supplement* L-Theanine & Botanical Extracts Restful Sleep Support* BlackBerry Zen Flavor Gluten Free 70 Count
- Price
- $17.02
- Rating
- 4.5/5
- Reviews
- 5,272
- Age
- 5y ago

ZAYMAN Melatonin Free Sleep Gummies Natural Sleep Aid Gummies with L-Theanine Magnesium Glycinate Valerian Root Passionflower - Sugar Free Strawberry Flavor Vegan 60 Count
- Price
- $18.86
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 1y ago

OLLY Extra Strength Sleep Gummies for Adults 5 mg Melatonin Sleep Support Supplement* L-Theanine & Botanical Extracts Restful Sleep Support* Blackberry Zen Flavor Gluten Free 60 Count
- Price
- $16.04
- Rating
- 4.4/5
- Reviews
- 10,690
- Age
- 7y ago

OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* Blackberry Zen Gluten Free 70 Count
- Price
- $14.79
- Rating
- 4.5/5
- Reviews
- 27,681
- Age
- 7y ago

OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 70 Count
- Price
- $19.50
- Rating
- 4.5/5
- Reviews
- 3,164
- Age
- 2y ago
Newest
by launch date
ZAYMAN Melatonin Free Sleep Gummies Natural Sleep Aid Gummies with L-Theanine Magnesium Glycinate Valerian Root Passionflower - Sugar Free Strawberry Flavor Vegan 60 Count
- Price
- $18.86
- Rating
- 3.9/5
- Reviews
- 82
- Age
- 1y ago

LullaBites - Natural Sleep Gummies - Made in USA - With 5-HTP L-Theanine Magnesium & Valerian Root - Melatonin Free - Vegan - Halal - Sugar Gluten Free - Sweet Strawberry - 60 Gummies - 30 Servings
- Price
- $30.63
- Rating
- 4.0/5
- Reviews
- 1,878
- Age
- 2y ago

OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* BlackBerry Zen Gluten Free 90 Count
- Price
- $17.39
- Rating
- 4.5/5
- Reviews
- 27,681
- Age
- 2y ago

OLLY Extra Strength Sleep Gummies for Adults 5 mg Melatonin Sleep Support Supplement* L-Theanine & Botanical Extracts Restful Sleep Support* BlackBerry Zen Flavor Gluten Free 90 Count
- Price
- $18.50
- Rating
- 4.5/5
- Reviews
- 5,272
- Age
- 2y ago

OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count
- Price
- $15.11
- Rating
- 4.5/5
- Reviews
- 3,164
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
629
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- OLLY77%
- LullaBites20%
- ZAYMAN2%
Demand
Sleep Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Sleep Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olly sleep gummies632K/yr
- lullabites natural sleep gummies78K/yr
- olly sleep115K/yr
- olly melatonin gummies70K/yr
- lullabites110K/yr
- olly melatonin34K/yr
- melatonin olly25K/yr
- olly sleep gummies extra strength21K/yr
- lullabies sleep gummies27K/yr
- lula bites sleep gummies21K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Gummies
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









