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Sleep Gummies

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sleep Gummies is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$3.5M/yr1.4M searches / yr
90-day growth
-19.1%search demand this quarter
Competition
68%top-5 click share · 3 brands · 629 sellers

Flapen Score

Sleep Gummies against its category

The dotted line is the Health & Household average. Past it, Sleep Gummies is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Gummies 1.4M times last year and spent an estimated $3.5M. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
14.3%
Market size, estimated
$3.5Ma year
Peak month
January1.9× the quietest month
Top search term
olly sleep gummies632K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $10.81 to $30.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $17.87 that is $179K to $223K a year per listing.

Average price
$17.87inside the $15 to $100 sweet spot
Price range
$10.81–$30.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$179K–$223K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #66 within Sleep Supplements. It carries 10,973 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#66in Sleep Supplements
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
10,973per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sleep Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

629

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 220%
  • Brand 32%

Demand

Sleep Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Sleep Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly sleep gummies632K/yr
  • lullabites natural sleep gummies78K/yr
  • olly sleep115K/yr
  • olly melatonin gummies70K/yr
  • lullabites110K/yr
  • olly melatonin34K/yr
  • melatonin olly25K/yr
  • olly sleep gummies extra strength21K/yr
  • lullabies sleep gummies27K/yr
  • lula bites sleep gummies21K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Gummies

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Sleep Quality”
27%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help me sleep”
A buyer, on “Sleep Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleep Gummies questions

Answered from the same tracked data.