Sleep Essential Oil

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

-45.1%

Conversion, latest week

5.7%

Market size, estimated

$140Ka year

Peak month

January1.8× the quietest month

Top search term

sleep essential oil44K searches a year

Listings sell for $13.60 on average, from $6.54 to $22.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.60 that is $7K to $10K a year per listing.

Average price

$13.60under the $15 to $100 sweet spot

Price range

$6.54–$22.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #60 within Aromatherapy. It carries 6,543 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#60in Aromatherapy

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

6,543per listing

Listings tracked

17

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months