Sleep Earbuds Noise Cancelling

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

3.4%

Market size, estimated

$128Ka year

Peak month

March3.5× the quietest month

Top search term

manta sleep earplugs50K searches a year

Listings sell for $28.95 on average, from $19.97 to $38.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $28.95 that is $7K to $14K a year per listing.

Average price

$28.95inside the $15 to $100 sweet spot

Price range

$19.97–$38.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

3.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #120 within Ear Care. It carries 12,876 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

24.5%

Average rank

#120in Ear Care

Average rating

3.83 starsAmazon United States average 4.42 stars

Average reviews

12,876per listing

Listings tracked

7

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months