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Sleep Drink

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sleep Drink is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$2.3M/yr814K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
63%top-5 click share · 5 brands · 43 sellers

Flapen Score

Sleep Drink against its category

The dotted line is the Health & Household average. Past it, Sleep Drink is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Drink market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Drink 814K times last year and spent an estimated $2.3M. All 5 brands take every click. Demand peaks in Jan–Feb–Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
814K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
6.0%
Market size, estimated
$2.3Ma year
Peak month
February5.1× the quietest month
Top search term
beam361K searches a year

02 · Price

A sale here is worth $46.79.

Listings sell for $46.79 on average, from $11.58 to $122.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $46.79 that is $94K to $117K a year per listing.

Average price
$46.79inside the $15 to $100 sweet spot
Price range
$11.58–$122.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$94K–$117K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #609 within Selenium. It carries 934 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#609in Selenium
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
934per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sleep Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 211%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Sleep Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 5.1×

Search terms

Top Sleep Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beam361K/yr
  • beam dream144K/yr
  • sleep drink48K/yr
  • nello super sleep12K/yr
  • beam dream sleep powder90K/yr
  • dream water32K/yr
  • sleep powder32K/yr
  • sleep shot10K/yr
  • beam sleep10K/yr
  • nello sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Drink

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disappointing Taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sleep Drink questions

Answered from the same tracked data.