Sleep Apnea Mouth Guard

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

3.9%

Market size, estimated

$2.4Ma year

Peak month

January2.0× the quietest month

Top search term

snoring mouth guard375K searches a year

Listings sell for $47.59 on average, from $15.45 to $143.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $47.59 that is $95K to $119K a year per listing.

Average price

$47.59inside the $15 to $100 sweet spot

Price range

$15.45–$143.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$95K–$119K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #111 within Sleep & Snoring. It carries 4,027 reviews at 3.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.7%

Average rank

#111in Sleep & Snoring

Average rating

3.24 starsAmazon United States average 4.42 stars

Average reviews

4,027per listing

Listings tracked

23

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months