Sleep and Restore
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Sleep and Restore is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $18K/yr8K searches / yr
- 90-day growth
- +68.9%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 502 sellers
Flapen Score
Sleep and Restore against its category
The dotted line is the Health & Household average. Past it, Sleep and Restore is stronger. Inside it, weaker.
Market
The Sleep and Restore market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep and Restore 8K times last year and spent an estimated $18K. The top 5 brands take 100% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- +68.9%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $18Ka year
- Peak month
- July3.4× the quietest month
- Top search term
- sleep and restore7K searches a year
02 · Price
A sale here is worth $23.41.
Listings sell for $23.41 on average, from $11.68 to $38.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $23.41 that is $2K to $6K a year per listing.
- Average price
- $23.41inside the $15 to $100 sweet spot
- Price range
- $11.68–$38.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Sleep Supplements. It carries 1,106 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #478in Sleep Supplements
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 1,106per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sleep and Restore products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
502
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 25%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
Demand
Sleep and Restore search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Sep · busiest ÷ quietest = 3.4×
Reviews and returns
What reviews say buyers love and hate about Sleep and Restore
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep and Restore questions
Answered from the same tracked data.