Sleep Aid Without Melatonin
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -16.2% this quarter, so Sleep Aid Without Melatonin is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $354K/yr189K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 604 sellers
Flapen Score
Sleep Aid Without Melatonin against its category
The dotted line is the Health & Household average. Past it, Sleep Aid Without Melatonin is stronger. Inside it, weaker.
Market
The Sleep Aid Without Melatonin market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Aid Without Melatonin 189K times last year and spent an estimated $354K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $354Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- melatonin free sleep aid53K searches a year
02 · Price
A sale here is worth $27.38.
Listings sell for $27.38 on average, from $9.35 to $63.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $27.38 that is $21K to $27K a year per listing.
- Average price
- $27.38inside the $15 to $100 sweet spot
- Price range
- $9.35–$63.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Valerian. It carries 1,909 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #204in Valerian
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 1,909per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sleep Aid Without Melatonin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sports Research Sleep Complex- Melatonin-Free Vegan Capsules - with Valerian Root GABA L-Theanine Magnesium & 5-HTP - 30 Servings
- Price
- $25.27
- Rating
- 3.8/5
- Reviews
- 680
- Age
- 1y ago

Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
- Price
- $22.76
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 1y ago

Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count
- Price
- $10.57
- Rating
- 4.4/5
- Reviews
- 2,408
- Age
- 3y ago

Nutricost Sleep Aid Complex 1330mg Serving (90 Capsules) - 30 Servings
- Price
- $12.57
- Rating
- 4.2/5
- Reviews
- 751
- Age
- 9y ago

12-in-1 Melatonin Sleep Capsules - Natural Sleep Aids for Adults with Melatonin 5mg and Magnesium Glycinate 500mg Sleep Aid with Ashwagandha L Theanine Valerian Root GABA 5-HTP (90ct Pack of 1)
- Price
- $22.70
- Rating
- 4.2/5
- Reviews
- 6,726
- Age
- 4y ago
Trending
estimated 90-day click momentum
Earth Elixir Melatonin Free Sleep Aid for Adults | Magnesium Glycinate L-Theanine Apigenin Supplement for Sleep L-Tryptophan Magnolia Bark | Magnesium for Sleep Non Habit Forming Made in USA
- Price
- $19.98
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 10,811
- Age
- 17y ago

ZzzQuil Pure Zzzs +Magnesium Capsules L-Theanine and Magnesium Sleep Aid 4-in-1 Magnesium: Citrate Bisglycinate Oxide and Carbonate Sleep Aids for Adults 90 Sleep Capsules
- Price
- $19.66
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 12mo ago

THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
- Price
- $51.14
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 7mo ago

Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
- Price
- $22.76
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 1y ago
Newest
by launch date
Earth Elixir Melatonin Free Sleep Aid for Adults | Magnesium Glycinate L-Theanine Apigenin Supplement for Sleep L-Tryptophan Magnolia Bark | Magnesium for Sleep Non Habit Forming Made in USA
- Price
- $19.98
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
- Price
- $51.14
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 7mo ago

ZzzQuil Pure Zzzs +Magnesium Capsules L-Theanine and Magnesium Sleep Aid 4-in-1 Magnesium: Citrate Bisglycinate Oxide and Carbonate Sleep Aids for Adults 90 Sleep Capsules
- Price
- $19.66
- Rating
- 4.2/5
- Reviews
- 307
- Age
- 12mo ago

Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
- Price
- $22.76
- Rating
- 4.4/5
- Reviews
- 1,570
- Age
- 1y ago

12-in-1 Sleep Support Capsules - Melatonin-Free and Non-Habit Forming Sleep Supplement with a Balanced Blend of Magnesium Ashwagandha L-Tryptophan Valerian Root GABA and 5-HTP (90 Capsules)
- Price
- $22.93
- Rating
- 3.8/5
- Reviews
- 165
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
604
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
29%
- Sports Research33%
- Plus+Ultra10%
- MEDCHOICE9%
- Hyland's7%
- Nutricost6%
- Natrol6%
Demand
Sleep Aid Without Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Sleep Aid Without Melatonin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melatonin free sleep aid53K/yr
- sleep complex26K/yr
- magnesium gaba l-theanine sleep8K/yr
- sports research sleep complex11K/yr
- sleep formula7K/yr
- restful sleep6K/yr
- sleep complex sports research6K/yr
- sleep aid melatonin free7K/yr
- melatonin free sleep aid for adults8K/yr
- herbal sleep aids for adults7K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Aid Without Melatonin
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Aid Without Melatonin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









