Sleep Aid Device
FailBuyers convert on only 0.9% of searches, so Sleep Aid Device is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $173K/yr192K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 20 sellers
Flapen Score
Sleep Aid Device against its category
The dotted line is the Health & Household average. Past it, Sleep Aid Device is stronger. Inside it, weaker.
Market
The Sleep Aid Device market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Aid Device 192K times last year and spent an estimated $173K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $173Ka year
- Peak month
- February3.4× the quietest month
- Top search term
- apollo neuro50K searches a year
02 · Price
A sale here is worth $103.52.
Listings sell for $103.52 on average, from $19.10 to $410.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $103.52 that is $0 to $10K a year per listing.
- Average price
- $103.52above the $15 to $100 sweet spot
- Price range
- $19.10–$410.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #387 within Sleep Aids. It carries 3,557 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #387in Sleep Aids
- Average rating
- 3.84 starsAmazon United States average 4.42 stars
- Average reviews
- 3,557per listing
- Listings tracked
- 21
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sleep Aid Device products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
12%
- Brand 139%
- Brand 231%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 12%)
Demand
Sleep Aid Device search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Sleep Aid Device search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apollo neuro50K/yr
- sleep aid device35K/yr
- sleep device18K/yr
- anxiety device16K/yr
- handheld sleep aid device9K/yr
- calming devices for anxiety5K/yr
- anxiety relief device6K/yr
- sleep gadgets for insomnia5K/yr
- dormidreams aparato para dormir4K/yr
- sleep devices4K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Aid Device
We read the reviews and the return reasons for every product selling here.
“Broke After 6 Months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Aid Device questions
Answered from the same tracked data.









