Sleep Aid

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

6.4%

Market size, estimated

$7.4Ma year

Peak month

January1.2× the quietest month

Top search term

sleep2.2M searches a year

Listings sell for $16.21 on average, from $5.64 to $28.59. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $16.21 that is $243K to $324K a year per listing.

Average price

$16.21inside the $15 to $100 sweet spot

Price range

$5.64–$28.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$243K–$324K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #30 within Sleep Aids. It carries 14,182 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#30in Sleep Aids

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

14,182per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months