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Slate Cleaner

Fail

The top 5 brands take 94% of clicks, so Slate Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$60K/yr38K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
82%top-5 click share · 7 brands · 63 sellers

Flapen Score

Slate Cleaner against its category

The dotted line is the Health & Household average. Past it, Slate Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slate Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Slate Cleaner 38K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
9.2%
Market size, estimated
$60Ka year
Peak month
September2.8× the quietest month
Top search term
limestone cleaner10K searches a year

02 · Price

A sale here is worth $16.99.

Listings sell for $16.99 on average, from $5.14 to $29.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.99 that is $4K to $8K a year per listing.

Average price
$16.99inside the $15 to $100 sweet spot
Price range
$5.14–$29.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #79 within Floor Cleaners. It carries 3,138 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#79in Floor Cleaners
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,138per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Slate Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

63

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Brand 162%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Slate Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Slate Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • limestone cleaner10K/yr
  • travertine cleaner11K/yr
  • travertine floor cleaner5K/yr
  • travertine tile cleaner4K/yr
  • slate cleaner4K/yr
  • travertine stain remover2K/yr
  • natural stone cleaner for floors2K/yr

Reviews and returns

What reviews say buyers love and hate about Slate Cleaner

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“NOT EFFECTIVE”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slate Cleaner questions

Answered from the same tracked data.